This year will undoubtedly be the most difficult to attract the attention of new patients. Why? Due to the CONTENT SHOCK phenomenon, in other words, the “attention economy” is moving in the reduction of concentrated spam plus the incessant bombardment in social networks where the attention of new patients is scarce and difficult to obtain.
According to a report by the University of California, San Diego, potential cosmetic patients are viewing more than 34 million bits of information every day. That figure is the same as reading two books a day. It’s no surprise why they can’t get your attention. Because there is so much information to process, more and more prospective patients are starting to tune out. There is a lot of content on many platforms.
The importance of personalization.
The biggest trend in marketing is about increasing personalization and relevance in communication. This means that a single communication strategy will not be part of the conversation.
This trend is directed toward creating a niche-specific, high-quality, valuable resources delivered at the right time while using the right channel.
Here are some examples that you can use in your own marketing plan:
Do you want more facelifts? Describe how the fat is transferred, in conjunction with a facelift it would give the cosmetic patient a good and lasting result. Now take that description to a launch, a Facebook Ads campaign aimed at prospects over 50, whose interests include cosmetic enhancements, commission an influencer, for example an article by a baby boomer blogger, and an educational piece with video via email. Electronic to patients over 50 years in your database.
Do you want more makeovers? Make a list of 10 questions cosmetic patients would ask and answer those questions. Now record a simple video answering the answers and upload it to YouTube, Facebook and instagram, upload your frequently asked questions as an article for blogging mothers, place Facebook Ads in forums and groups for mothers and make a special Mother’s Day for your patients, as well as for his sisters, mothers and girlfriends.
If you’re considering improving your Medical Marketing strategy, it might surprise you, but the truth is, you don’t have to be a Big Company to get press. The resources and tools available today allow any aesthetic practice to achieve media presence and grow using the power behind press releases.
Press releases can help you get more patients, convert more and enter the media at a very low price and will help you improve your Medical Marketing strategy.
With all the tools and technology these days, you just have to invest a couple of hours in google news and start to position yourself as a “opinion leader” and start expanding your audience by adding value and communicating your achievements.
Here are four more reasons why you should use press releases:
- Good SEO!
Google loves press releases and it’s easier to put up a statement about “the best plastic surgeon in [CITY]”. When patients search for these terms, you would be at the top of their searches. This type of insurance link will generate more business and increase your flow of patients and your results in Medical Marketing.
- Excellent as reviews and tell the story of your practice
When you win an award, you introduce a new procedure, celebrate an anniversary, all good opportunities to publish a press release. The more you post, the better; why? When a prospective patient searches for your name, all press releases will appear on the first two pages of Google. You will position yourself as a reference and you will be perceived as the authority in your community.
- Good for media exposure
In your Medical Marketing strategy, the media are a fundamental part of your good practices and the press is constantly looking for new news. They need content and reliable sources to provide that content. For example, I have written press releases announcing my book and I have then received emails from reporters from local newspapers in Latin America who read my releases, reviewed my website and saw me as an expert in aesthetic marketing, with just that I was easy to get promotion in the media.
- Easy and inexpensive These days, thanks to technology and the tremendous number of news distributors who are hungry for content, it becomes easy and inexpensive to create your own press releases. It takes less than two hours to write and send to those distributors, and your release usually appears in Google news within minutes of posting. www.prweb.com www.prbuzz.com etc
As you can see, there are many reasons to start using press releases to attract more patients and rank higher on Google.
Learn about our services and consultancies in Medical Marketing: www.esteticamarketing.com