Blood plasma can help in decreasing the symptoms of COVID-19
The US blood donation centers are making huge efforts to collect plasma from COVID-19 patients who have recently recovered from the disease. The reason for doing this is to save the lives of the newly infected with the disease.
According to the guidelines released on Tuesday by AABB, an international nonprofit agency focused on cellular therapies and transfusion medicine. A lot of blood centers that are located nationwide can be an essential source for this old treatment method. In case you are wondering, this method is Convalescent Plasma Therapy.
According to this treatment method, they take blood products from patients who survived this disease. Then they give these blood products to those people who are still infected. This practice has been used in the 1930s to treat measles. In the 1918s, experts practiced plasma therapy during the disastrous flu. They use this plasma therapy to treat those infected with SARS, EBOLA, and H1N1 influenza.
Recent researches have shown that the use of plasma can offer hope and can reduce the fatalities and symptoms in the outbreaks of coronavirus.
In the recent surge of COVID-19, non-proven evidence from china has proved that the antibody treatment helps COVID-19 patients until they are fit to develop their natural antibodies.
This procedure is a promising one to try given that there’s no treatment or vaccine for COVID-19, experts say.
“There’s nothing else out there,” said Dr. Louis Katz, an expert in the blood industry, leading the AABB’s working group on Convalescent plasma.
The new rules came into being a week after the Federal Food and Drug Administration allowed the use of Convalescent Plasma for the people who are critically ill due to COVID-19.
Houston Methodist Hospital is among the first medical centers to use this therapy. One good thing about this is that two COVID-19 patients have recovered due to this therapy since Saturday.
Looking at the recent recoveries, the New York blood center has also started to collect the plasma from the patients who have recovered. Besides this, the American Red Cross has also organized a site that will collect information about the potential plasma donors.
A new rollout can also develop the practice exponentially because the AABB has joined the efforts with America’s Blood Centers.
“This is all the medicine on the fly, right?” we don’t have randomized controlled trials. We’re going to do our best that we can,” said Katz.
At various community blood centers, they have changed the method of collecting plasma. Here, they will collect the plasma from COVID-19 survivor donors. This will be confirmed with a lab test. According to the guidelines, the donors must test negative and should stop experiencing symptoms for 28 days.
Numerous research medical companies are trying daily to detect antibodies that are fighting the virus. It may seem challenging for the blood centers at first.
This collection will make a great change in the amount of plasma that is being collected from COVID-19 survivors.
“We can go the whole hog, now that we have such an accommodating stance from the agency,” said Katz.
Felberbaum noted that the requirement to transfuse convalescent plasma into patients is an authorization of the new drug or e-IND. FDA has granted a lot of requests for emergency INDs.
Another blood center, the Seattle-area blood center is working tirelessly alongside the University of Washington to harvest plasma from recovered victims of COVID-19. The donations people make here will become a major part of a research study co-led by a professional professor, Dr. Terry Gernsheimer, at UW school of medicine.
Ways To Check-In Your Health
A lot of people believe that their health is their wealth. They say this because many people do not know how important their health is until a certain part of their body gets damaged. This is the point when these people realize that they did not take their health seriously. Yet, you can keep an eye on your health by yourself. If you feel that something is wrong with you, you should visit a hospital or clinic. But otherwise, there are certain things you can do by staying at your home. These are:
Check Your Temperature
The best way to check your health is to take your temperature generally. All you need is a digital thermometer. You can get this digital thermometer from any pharmacy or medical store. Place the thermometer under your tongue for a few minutes, take it out when it beeps to get a reading. This way, you can check how much your body is working. If the temperature is high, the body will be using more energy.
Temperature can increase due to a variety of factors. These factors can include illness or an intense session of exercise. The average temperature is 98.6. If the temperature is low or higher than this, it can be problematic. If you do not want to put a thermometer in your mouth, there are thermometers for ears as well. Apart from this, digital forehead scanners are available as well. No matter which method you choose, make sure that you buy a good thermometer.
These days checking the blood pressure at home has become easier. Although a lot of people are not aware of this, and a lot of people do not recognize how crucial this metric of body function is. But, if a person has high blood pressure, one can easily suffer from heart disease. This can happen due to the eating of salty foods, smoking, or drinking. Apart from this, high blood pressure can also depend on other internal factors, such as age, race, family history, and the amount of exercise.
High blood pressure can lead to various other heart problems aside from heart diseases. High blood pressure can cause strokes, heart attacks, heart failure, and it can affect your brain’s health. The best way to check your blood pressure is through a blood pressure cuff. You can buy an electronic one. Although they are a bit expensive, they can be helpful in various ways. You should know that healthy blood pressure reading is around 120/180.
Checking Your Pulse
Anyone can check the pulse. Checking the pulse or heart rate is a simple test that you can do without any special equipment. People have been doing this for centuries. You should check the resting heart rate. If the resting heart rate has a higher average, you are at risk for heart disease. Heart diseases are among the leading causes of death in the US.
So, how can you check your pulse? Checking the pulse is simple. You just have to take your index and middle finger and place them on your neck by Adam’s apple. After this, you should count your beat for 60 seconds. This way, you can easily discover your resting heart rate. If we look at the average pulse, then it is between 70-100 beats per minute. If your beat is lower than this, then you are in good shape. If the beat is higher than this, it means you are in bad shape.
How can you check your own pulse?
With the increase of time, technology has developed a lot. These days you can use your cell phone to get a quick read of your pulse. Certain mobiles such as galaxy phones and I phones come with a built-in heartbeat sensor that can monitor stress levels.
How to Measure Your Waist
You can easily measure your waist through a tape measure. You can also check it through the size of your pants. The size of your waist correlates with your weight. To measure the waist with a tape, you just have to take the end of the tape measure and bring it around your waist. Tighten it, and you will be able to measure the circumference of the waist. A healthy person will have a waist smaller than 40 inches.
Check for Lumps
Checking for Lumps is essential, and you should do it regularly. If you are a woman, you should regularly check your breasts for any lumps. It would be best if you did this in front of a mirror because this way you can get a better view. You can do this in one simple way. Start from the armpits to the nipples and check for any bruises, lumps, or discoloration. You can do this in just five minutes. But, this does not mean that it is not necessary. One logic for doing this is to catch a problem before it deteriorates. If you are a man, you should similarly examine your testicles. Feel around the sack and put a little pressure on the testes to check anything unusual. It may feel a bit awkward, but trust me, it is far better to be sade instead of worrying about such a problem.
How Skin Plays into Health
The sun is something that everyone comes into contact with every single day. It may seem good, but this is not always a good thing. The warm and comforting rays of the sun can make a person more susceptible to skin cancer. That is why you should put sunscreen on at least 50 SPF before going out. If you want to check your skin at home, you can do that as well. But, there are a few things you need to know. You should stand in front of the mirror and examine every part of your body. You can also ask someone to help you in examining your back. You have to look for warning signs that such as “ABCDE” signs.
A stands for asymmetrical shape, B is for irregular borders, C is for abnormal colors, D is for diameter, and is for evolving. In case if the mole is larger than a pencil in diameter, or has a weird color, is not an even circle, or changes the appearance over time, then you should head over to a dermatologist quickly.
These are a few things you can do at home to check your health. It is essential to check your health regularly because you can catch any strange developments early on. You should also invest in some equipment such as thermometers and blood pressure monitors. This is one simple way through which you can keep an eye on your health. Therefore, act carefully.
How To Have A Healthy Skin
The people who are young and have not faced the effects of aging, they do not know how aging affects the skin. With age, people find that skin is among the places that suffer the most when the youth fades away into middle ages. Now, to prevent this, you need to do a bit of work. You can take various anti-aging supplements, treatments, and nutrients that are available through clinical consultations. Therefore, here we are to help you out. The only thing you have to do is to keep a few basic things in mind.
Moisturized Skin Is A Happy Skin.
This is the simplest tip you can ever get. You must have heard the word “moisturizing” before. The skin is among or is the largest organ in the human body. Not only this, but the skin is also one of the only outwardly-facing ones that there i. Due to this, the skin is among the organs that are more sensitive to damage. Moisturizers will at as a shield that can help in protecting and preserving the quality of the skin.
The major goal of moisturizers is to protect the skin from environmental exposure. This environmental exposure can happen in various ways, from the sun’s UV rays, to hot showers, to exceedingly cold air. All of these things have a connection in one way or another. They dry your skin and cause cracks and wrinkles. So, when you apply a moisturizer, it holds the water on your skin’s surface and draws the water deeper into its layers.
The Hydrated skins look more younger, fuller, and often, more wrinkle-free, but there is more. The right kind of moisturizer will help the skin in repairing itself. Apart from this, the moisturizer can also stimulate blood circulation. This is another way to ensure that your skin looks young and healthy.
Whenever you go to buy a moisturizer, make sure that you look at the ingredients on the back of the label. The best anti-aging moisturizer contains vitamins A, B5, C, and E.
Apart from the skin, you should also hydrate your body. If you want healthy skin, you need to stay hydrated. Not only this, but staying hydrated can improve the health of your liver. Experts believe that a healthy liver means healthy skin.
The livers process everything we eat or drink. The liver is the biggest asset of the body. The reason behind this is that after the liver has used all the nutrients, it disposes of all the leftovers. If you have a hydrated liver, then it would not be that effective in flushing out the waste. When the liver does not work to its full potential, the body uses various routes for detoxification, and the skin is among the first options. If the liver is not functioning, you may experience skin irritation and blemishes such as acne.
Stress And Cortisol Management
In case if you didn’t know, stress can put a major impact on your skin health. Therefore, to have good and healthy skin, you need to keep your stress in check. According to research, researchers found that stress can cause rashes and acne. Stress can also affect people who have rosacea or eczema. Various factors contribute to this unfortunate correlation.
Stress can cause the body to release more cortisol, this makes the skin oily, causes breakouts, and clogs the pores. Stress can also negatively affect the proteins on your skin. This will make it troublesome for the skin to retain water and elasticity. Dry skin with less elasticity can cause cracks and wrinkles. Stress can also interrupt your sleep. This can lead to bags under the eyes and can cause a terrible feeling of sluggishness.
Reducing stress is easy. You just need to follow a few certain steps:
- Enjoy relaxing hobbies
- Practicing Self-care
- Connect with friends and family
- Express your feelings
- Consult a therapist
People often believe that you are what you eat. But, this is not completely true. The best way to say is that “you are as healthy as the food you eat”. This means that if you eat over-processed food with no real nutritional value, then your skin will get a huge hit.
One of the essential things that you need to know specifically for skin health is the involvement of antioxidants in the food you eat. An antioxidant helps in fighting off the damage caused by free radicals. These radicals can harm the skin cells. This makes the free radicals powerful anti-aging tools. Various vitamins such as C, E, and A are rich in antioxidants. You can get these Vitamins from strawberries, nuts, oranges, spinach, broccoli, dairy products, and fish. You can also go for organic foods. If possible, you should also include a nutrient-rich vitamin IV drip in your routine. This is among the least invasive ways to ensure that your body has an abundance of the building blocks your body needs to function properly.
In contrast, bad nutrition can lead to bad skin conditions. The major factor in premature aging is refined carbs. These carbs include: candy, white bread, pastries, and corn syrup.
The Importance Of Humidity
From the beginning, we have been talking about moisturizers. But besides this, there are several other tools you can use to maintain hydrated and healthy skin. This tool is the humidifier. Humidifiers are among the tried and true methods for decreasing sinus inflammation, yet, they also have a positive effect on your skin.
Dry air strips the skin of oils and helps in irrigating our faces at a much faster pace. That is why you should put a humidifier in the most used areas of your home. This is a simple, but effective way of keeping your skin looking healthy and clean.
When you treat yourself in a good manner, the body will reward you with a younger and healthy-looking skin. If you are looking for other ways to rejuvenate your skin, then you should check out our facial care services to give yourself a mesmerizing and a youthful glow.
Ways to boost your immune system to fight cancer
The Immune system of a human plays a vital role in protecting the body against infection. Fungi, bacteria, and parasites can cause these infections. This method is completed by a combination of responses that are made by your body to damage the infected cells. You can also call this an immune response.
The Immune system is among the essential things cancer patients need to help fight cancer. The immune system declares cancer abnormal and starts to destroy it. But, this is the least you can do to prevent cancer. Cancer is also among the biggest enemies of the immune system. Cancer plays a role in weakening the immune system. This can happen because cancer can spread in the bone marrow that produces blood cells. These blood cells fight against various infections.
When your immune system cannot clarify whether these cells are abnormal or not, cellular growth may occur. This can cause an unsustainable growth and division of the cells. This can lead to cancer.
Both patients and doctors think that cancer is the biggest problem they can face. Do not worry, as the new treatment methods can help you recover from this disease. Cancer does not only have an impact on your life, but it also affects your family.
Experts believe that genetic cancer cannot be prevented. That is why you should stay vigilant from the beginning. If you have been diagnosed with cancer, you should follow an individual lifestyle that can help you in reducing stress. By reducing your stress level, you can maintain both your physical and mental stress. Apart from this, you can also use several relaxation techniques such as yoga and medication. If you are a cancer patient, sleep is also essential for you. This way, you can improve your health, mood, and coping ability.
If you want to get rid of cancer side effects, you should keep a healthy feeding habit. Not only this, but you can also improve your health and get a quick recovery. To help you out, here are a few tips that can help you in developing a good and healthy feeding diet:
- You should consume assort various types of vegetables in all your meals. The reason why I recommended this is because vegetables are necessary.
- You can also consume fiber-rich foods such as grains, beans, nuts, and seeds.
- Although meat is delicious, you should avoid it. For instance, you can avoid pork, red meat, goat, and bison.
- Keep on consuming probiotic and prebiotic foods. This will help you keep a healthy gut.
- Do not eat processed and canned foods.
- Avoid Calories. Thus, you should not eat foods that are high in calories and low in nutrients.
Apart from all this, exercise can also help you in improving cancer care. By doing regular exercises, you can control fatigue, muscle tension, and anxiety.
Each cancer type has various types of treatment. The treatment of cancer also depends on the type of cancer one is suffering and how advanced it is. Some patients with cancer may only have one treatment option. Meanwhile, other people may have to go through more than one treatment technique.
Curing cancer is among the biggest challenges doctors face nowadays. Yet, a few pieces of research are being done to control the immune system. This way, doctors may be able to cure cancer in the future.
Although cancer treatment depends on the type and stage, you still need a huge range of therapies. Treating cancer that involves the immune system is considered a milestone.
Talking about our knowledge, we have improved quite a lot in the past years. We have found various new technologies, and these new technologies can make a huge impact on treating cancer.
Among these cancer treatments is the Natural killer (NK) cell-based immunotherapy.
NK cells have become the newest way to treat cancer. Modern research has shown that NK cells are a type of treatment that incites the immune system in fighting cancer. Besides, NK cells play a huge role in targeting cancer stem cells. This makes the cancer stem cells visible to the immune system.
The NK cells were identified in the 1970s. They were founded as a unique lymphocyte subset that can help in killing abnormal cells. This can help in preventing the growth of cancer cells. In the late 1980s, it was observed that NK cells could destroy the Lymphoma cell line that lost the MHC class I surface molecule. This led to the formation of the missing self-hypothesis, which states that the NK cells have the ability to sense the absence of “self” MHC class-I molecule on target cells.
This discovery states that the autologous cells cannot be killed by NK cells. But, a huge amount of cancer types can be killed by the loss of HLA molecules.
This is how NK therapy actually works.
The Nk cells firstly recognize the tumor cells through stress/
After this, the activated NK cells destroy the targeted tumor cells through four types of various mechanisms. These mechanisms are Cytoplasmic granule release, death receptor-induced apoptosis, effector molecule production.
NK cells also act as regulatory cells. These cells reciprocally interact with Ds. This way, they can improve their antigen uptake. This action also helps in promoting the generation of antigen-specific CTL responses.
By producing cytokines such as IFN-y can activate NK cells induce CD8+ T cells. This can help them in becoming CTLs. An activated NK cell also plays a role in identifying CD4+ T cells. This can also promote CTL identification. Cytokines that are produced by NK cells may also have the ability to improve antitumor cells.
It is believed that the Cytokine gene transfer approach can help in inducing NK cell proliferation. This can help in increasing survival capacity. This can help in enhancing the activation and make them extra effective.
The scientists who are experts in NK cells assure you that you can get great success by going for the NK cell lines. It has been stated that the NK cells have the ability to restore the cytotoxic capacity. Not only this, but NK cells can also increase the survival rate, proliferation rate, and Vivo antitumor activity. Yet, the specificity of the NK cells is limited.
Nk cells can help in curing various types of cancer. If the studies and experiments work out positively, the NK cells will increase the activity of CD19, CD4+, and some other disease-fighting cells present in our body.
Everything You Need to Know about Exosome Therapy
Exosomes are among the essential particles in our body. Exosomes are extracellular vesicles. They play a crucial role in transporting genetic information. Exosomes help in transporting molecules that are regulators of intracellular information in close and distant cells.
Exosomes are helpful in various ways. They provide assistance in the communication of all the cells in our body. Note that exosomes are not cells, but they only help in maintaining a healthy cellular terrain.
Experts believe that the growth of stem cells plays a role in making Exosomes. This way, exosomes take the medium where they grow, and then they get rid of the stem cells. After this, the medium is then ultra-centrifuged.
There are various types of molecular constituents in Exosomes. These can include proteins and RNA. If we look at the protein, then the exosomal proteins vary from the cell and tissues. The majority of the cells consist of a common and evolutionary set of protein molecules.
How Can You Isolate Exosome From Culture Stem?
Ultracentrifugation is a special method that isolates exosomes from cultural stem cells. Ultracentrifugation helps in floating the low-density exosomes from other microvesicles. This happens because they combine with several sucrose density ingredients.
Through this method, you can get highly enriched exosomes. Yet, all of this requires special training and equipment.
How Does Exosomes Work:
Although I have told you before, no harm in telling it again, exosomes carry special and genetic information throughout the body. The sole purpose of this information is to let the cells know when to react. This communication is only enabled due to the unique shape and content.
Apart from all this, Exosomes also play a vital role in keeping your immune system calm. This happens because the Exosomes rejuvenate the older cells from the young stem cells. After this, they can assist in preventing the immune system from overreacting.
What Is Exosome Therapy?
Stem cell exosome therapy is among the best therapies for regenerative medicine treatment. Several researchers give a hint of the practical function of Exomes. Meanwhile, the stem cells are responsible for the rejuvenation of the older cells. That is why, by promoting the exosome function, one can get a great positive effect.
The exosome therapeutics are mostly used in orthopedic injuries. They function for either anti-aging or some other degenerative diseases. Exosome treatment also contains several growth factors. Not only this, but they contain messenger RNA, micro RNA, and cytokines.
You can inject the exosome therapy in the affected area, whether for anti-aging or orthopedic injuries. You should know that there is no actual protocol during the therapy. Therefore, the amount of dosage can change.
In recent times, the regen stem cell therapy is gaining a lot of high ground. The major reason behind this is its ability to transferring molecules from one end to another. This way, the exosomes can also influence the immune system.
What Is Exosome Therapy Used For?
Hair Loss: Hair loss is among the biggest problems people face these days. But, no need to fret anymore because Exosomes therapy can provide great aid. Experts believe that through Exosomes therapy, one can regrow their hair. Exosome hair therapy is among the best when it comes to hair restoration. According to several pieces of research, there is a pretty close relationship between hair loss and Exosomes. The reason why Exocomes can get your back is that they can restore, heal, and repair the damaged cells and tissues.
Lyme disease is becoming common day by day. Therefore, you need to find a solution. The best solution to this problem is Exosomes therapy. Now, research shows that Exosomes therapy can regulate various processes in the body. Apart from this, Exosomes therapy can also help patients suffering from Lyme Disease. Lyme Disease has the ability to compromise the immune system. Due to this, a lot of Lyme patients witness an increase in their inflammatory response and metabolic function. If you go for the Exosomes therapy, you can break the inflammatory response.
We all know that arthritis is a joint inflammation that occurs from an autoimmune disease. There are a number of other treatments to alleviate symptoms. But, no actual known therapy is confirmed effective.
Due to the discovery of Exosomes, a lot of experts have offered an exciting alternative to this problem. Experts believe that the Exosome arthritis plays a good role in cartilage and bone remodeling.
Most of the surgeons I’ve talked to have been super busy since they reopened, and that’s fantastic.
The increase in patients has been unexpected and strong.
I suppose it is because a large group of patients are fed up with the confinement
The effect of the Botox wore off and their fillers disappeared.
They gained weight in quarantine.
They are tired of stagnation and want to live again.
Therefore, the demand has been great and surgeons are excited to get back in the operating room and do what they do.
Actually, many surgeons tell me that after being locked up for months, they really missed going to the office, having a schedule, and working with patients and staff.
So there are positive developments in the midst of all this madness
But there is the detail (as cantinflas said)
We don’t know what will happen next.
If we have learned anything in this period, it is that life can change quickly and nothing is certain.
We are also learning that we need to be better prepared for life’s surprises.
That includes saving more for a cushion against the storms and rethinking your practice plan to attract, convert, and retain cash-paying patients.
Let’s read the play of these patients well.
Although things are going well at the moment, life will return to normal and advertising costs will increase for new prospects and poor quality leads will continue to waste their time.
Conversion rates will continue to decline due to relentless competition. And you will experience more and more patients rushing to your competitors who discount their prices.
To combat these problems, you need many potential patients every day.
But HOW do I achieve that?
Well, redesign your website and find an SEO company that will look for your rankings, (increasingly difficult task)
Or, pay thousands of dollars per month to Google AdWords, where leads are often weak and waste your and your staff’s time
Or maybe you spend a lot of time creating content for social media, but they can’t measure the results and you just pray that your efforts bring in new patients.
Ok then what? Before spending any more time and money attracting new patients to your practice, first consider who is most likely to become a patient and where you find them.
Here are 3 effective strategies to quickly obtain new patients who pay in cash, without spending so much money
1- Increase the number of times a patient visits you
2- Increase the amount of money they spend on each visit.
3- Increase the overall value of each patient by taking advantage of their referrals, reviews , before / after photos, and their social media platforms to spread the word about you and your practice.
Pure common sense you have patients with infinite needs like wrinkles, sagging skin, thin lips, sun damage and that list of needs grows as the relentless aging process continues.
But HOW do you make that happen?
Use these strategies to immediately see an increase in patients, procedures, and admissions:
Don’t just sell packages. Promote “Exclusive personalized packages” for each age group.
Packages include a combination of injectables, fillers, lasers, and skincare for a special combined price.
Do you want a website that converts quotes?
Have you ever wondered which cosmetic clinic sites convert the best and what are they doing now?
Many people immediately name Amazon as the top converting site based on the variety and volume of products you ship. It is true but they are selling products and you are selling Medical services, so you must take some of their strategies and adjust them. Here is what you can do to improve your conversion rates.
Conversion Strategy # 1: Make Your Site Incredibly Easy and Simple to Search and Navigate
Your site should be Easy to navigate for prospective patients, it is vital that they can get directly to the place on your page where the information about the procedure they are interested in is without many clicks. Be sure to include patient testimonials and ratings for that procedure, lots of before and after photos of that particular procedure, and a button for a call to action (where you can be contacted immediately).
Conversion Strategy # 2: Fix Your 404 Pages Down
Missing pages and broken links send your prospective patients directly to your competitor’s website. The Internet has created an interaction for your visitors to get immediate information from you or they will go elsewhere
This problem is more common than you imagine … your practice changes and you hire someone new to reconfigure your page, they move outdated articles, you delete old publications and the links are lost. When you hire a lot of people to work on the site simultaneously, several webmasters will have “many cooks in the kitchen” and the result is links that lead to NOTHING. Increasing your bounce rates and getting penalized by Google
It’s important that your IT staff is constantly auditing for broken links and missing pages. Then redirect to at least your home page or add your menu of services so the prospective patient can return to the procedure they were interested in.
Better yet, add a comment box so your visitor can ask you questions and interact with you.
Another important tip is not to reload the pages with elements that affect the loading speed.
I recommend that you use simple WordPress, so that the page looks clean and loads very fast, preventing the prospect from retiring or getting frustrated by not being able to navigate with the necessary speed. There are free tools to test the loading speed of your site.
Using Fiver.com you will find very cheap providers that can correct these issues that, although they seem simple, can make the difference between a prospect that converts and one that withdraws with your competition.
A common question I get from my clients is, “What is a good conversion rate?”
It’s hard to tell because you are only aware of the numbers from your practice and cannot compare with the conversion rates of the competition. Or maybe you think your rate of say around 50% is fine for you. Others pay me to train their staff to increase consultation conversion rates because they are clear that there is always room for improvement.When I start a new medical marketing project, I guarantee the client to increase their closing rate by at least 15 % One of the things I do is instill in people a new mindset, structure, and scripts, which help them make sense of the complicated “sales” process so they can convert without much effort. From this professional training, many clinic coordinators and managers have gone on to improve their conversion rate between 25% to 50%, reaching up to 80% … all happy, right?
The happy doctor. The staff with the best income in commissions. But we are not done … There are other KPIs that we have to address if we want to exponentially increase revenue, but most do not even measure them because they do not focus on these vital areas of the process.
To have a truly successful practice you have to go deep and measure, measure, measure … my students know my mantra … “only what I measure I can control, only what I control can I improve.” For example, When a prospect has filled out the form on the website … Or has sent a message through social networks … OR He clicked on your ad … Call us at the following number … ……. How many booked the consultation? Of those who reserved the consultation, how many showed up ready to contract the procedure? … and If they did not book a consultation, did you do a strategic follow-up? And, after the patient underwent the procedure, did they come back for their evolution photos? Did they give you good references on the internet? Did they recommend you to their friends? Did they come back for more? Can you imagine what would happen if you adjusted your processes and could increase your rates at each stage only by 10%, ……? what would it do for you? The answer is that it would be an exponential growth because 10% + 10% + 10% = 33% because you are increasing the chances of closing in each stage.
In order not to continue lecturing here, I give you simple strategies to fix these Processes and make the most of your marketing efforts …
Assign a team member to be the “patient experience coordinator”
It is vital that there is an employee in charge of monitoring the patient’s experience in your office, from the moment of contact until the visit and follow-up
This should only take a few hours per week, but it’s vital that you drain it in case you’re plugging the holes where conversions are missing and losing money.
This person, I call him “patient experience coordinator” must register as any prospect would register via the Internet. You should then monitor the phone call to make sure the secretary is doing a good job. They can also send an email to see how fast they are answering, etc. an answer,
Use an office phone to send text messages and whatsapp
Your patients like to send text messages and whatsapp as a primary form of communication so it is important to have a number with a quick response, intended for this purpose.
It is true for all patients but even more so for prospects who are looking for a doctor. “First to answer wins” so they have to be stacked and answer just between the message. If you don’t, your competitors sure will.
I even recommend that you use your own cell phone. You can also use the desktop WhatsApp version and assign a specific person … it is also important to keep your staff away from their cell phones during work hours.
“Train your staff to become ROCK Stars”
Anyone who’s good at something can do it with training and practice.
If you want your secretary to convert more calls and your coordinator to convert more inquiries, give them the tools they need to represent you professionally!
It is vital, both your image and your income depend on it!
Once they have the right mindset with proven scripts and a structure to follow, they will more confidently promote you as the best option for prospects who will become cash paying patients and refer you to their friends and family.
The training itself is not enough. ….. repetition, practice and responsibility so that these new strategies become the DNA of practice.
The reception area is often considered a mere physical space, something like the anteroom of what is truly important. In reality it is the fundamental piece, the entrance door, the first impression that can make the difference between a successful visit … or not .
Here are my suggestions and detailed steps on what a practice can do to turn its reception area into an educational and interactive center that converts more patients, helps close more procedures, increases the number of referrals and contributes to generating wonderful consultations for the patient. .
“Maximize patient time with silent sales tools in the reception area”
You must put in the reception area:
Before and after photos of patients of different ethnicities, ages, etc., so your visitors can see themselves in the photos and will ask you for more information during the consultation.
There’s a good chance your patients don’t know everything you offer. Display an aesthetically striking menu of services, so you never hear the “I didn’t know you did!” and that they have done it with your competition.
Show your prospects how much your current patients love you. Prepare a high-quality photo album, filled with thank you notes, emails, surveys, and reviews from your existing patients.
Good features of the reception area
Open space, especially at the counter (that means there are no dividing windows separating patients from your staff).
Less is more. Get rid of the clutter. In this way, visitors will be more comfortable with fewer seats and more space between them, never sitting too close together. Which is even more counterproductive in times of COVID19
The product sample should be available when you keep patients waiting (hopefully not long). This gives them an opportunity to consider the products so that they are more inclined to buy at the end of their visit.
Most common mistakes
Filled in forms that are redundant. With current technology, repetitive information (name, address, phone, etc.) should be pre-filled so the patient will only fill out what is necessary.
You need to create a balance between educating the public about the services you offer without overwhelming them with brochures and promotional materials.
Putting repetitive and annoying videos; not just for the staff but for the patient who thinks, “once is enough!” create new attractive, interesting videos, with humor and emotional stories that keep them attentive and excited about the possibility of hiring your services
Better yet, ask your patients what they think of your reception area. They will have great ideas for you to consider.
Until next time