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There are 5 essential operations to convert patients that must occur in ANY successful aesthetic clinic
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If you lose any of these 5 key elements, you are leaving a lot of money on the table, I’m talking thousands of dollars.
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However, the reality is that most practices focus on just ONE area (instead of all five) and that is hurting you, and you don’t realize it.
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I guarantee that if you focus your time and energy on these five areas, you will attract more patients, close more procedures, and earn more money… with less effort.
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Here are the 5 key areas:
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1- Generate prospects
2- Convert people who call by phone into face-to-face consultations
3- Turn face-to-face consultations into paid procedures
4 -Encourage these patients to return, give you online ratings, post benefits and share on networks
5- Build an army of enthusiastic fans who refer you to their friends and family.
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Think about it. Tell me if it’s not true that most of your procedures come from referrals or existing patients coming back for more?
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Therefore, the biggest problem holding you back is your limited focus only on “getting more potential patients.” You are spending a lot of money on SEO, google adwords, social media and directories AND you spend a lot of time creating content for your Instagram and Facebook followers.
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I understand that it is exciting to get lots of likes and comments, but here’s the trick… Leads are only a small part of the process
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It is necessary to convert these leads because if you cannot monetize them, you are throwing money down the drain.
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However, if you KNOW how to monetize using the aforementioned key elements KPI
then you can dominate your competitors
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Focusing on a plan that includes actions on these 5 KPIs will make all the difference in your income
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Now I suggest that before discarding a certain marketing strategy, carefully observe your results and back-end processes in order to make sure that it is not really working.
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Always before making a decision ask yourself the following:
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How quickly do you respond to leads?
Can the secretary turn callers into appointments?
As a doctor are you and your team prepared to turn inquiries into paid procedures? < br /> Do you have a plan to encourage our patients to return and refer?
If any of the answers is negative, consider how much it is costing you not to take the correct actions.
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Attracting new cosmetic patients via the internet has become a great challenge for too expensive for doctors like you,
Now more than ever it is vital to have your operations in excellent shape
