Healthy Skin and You: How to Subtract Years from Your Face

Those people who are younger and have never had to face any of the effects of aging firsthand, often have a naive view of getting older– that they will age like fine wine. But in reality, the human body ages more like a fine milk. And this is because, well, we are alive! As the years take their toll, many people find that skin is one of the places that suffers the most as youthful vigor fades away into middle age. Having healthy skin takes a bit of work, and with the wide variety of anti-aging products, treatments, and nutrients that are available both over the counter and through clinical consultations, learning how to take care of your skin can seem like a bit of a daunting task. That’s why we’re here to help! All you need to do is keep a few basic things in mind, and you’ll be on the fast track to younger-looking, healthier skin.

Moisturized Skin is Happy Skin

This might be the simplest tip that there is, and is really the foundation for healthy skin: moisturizing! You must have heard it before, from any variety of sources, and if you haven’t– well, consider this your wakeup call. The skin is the largest organ in the human body, and it is one of the only outwardly-facing ones that there are– because of this, the skin is one of the organs that is most susceptible to damage, and you can think of moisturizer as a shield that can protect and preserve the quality of your skin.

The main use of moisturizers, in a medical sense, is to protect the skin from environmental exposure. This environmental exposure can be present in many ways, from the Sun’s UV rays, to hot showers, to exceedingly cold air– what do these things all have in common? They wear the skin down by causing it to dry out, causing cracks and wrinkles. When we apply moisturizer, it helps to hold water onto the surface of the skin, and draws water deeper into its layers. Hydrated skin looks younger, fuller, and often, more wrinkle-free, but there’s more! The right moisturizer will also serve to help the skin in repairing itself (this is often because it is fortified with certain vitamins), and can also stimulate blood circulation, which is another way to ensure that your skin looks healthy.

Next time you’re shopping for moisturizer, take a look at the ingredients on the back of the label before you apply them to your face. The best anti-aging moisturizers contain vitamins A, B5, C, or E, but it is also important to find a moisturizer that also includes SPF, especially if you live in sunnier climates.

%regenerative medicine training%Global Stem Cells Group

Water, The Liver, & The Skin — A Skincare Cycle

In addition to hydrating the surface of your skin, it is important to hydrate the whole body! Staying hydrated is very important for healthy skin, and, by extension, so is the health of your liver. It is safe to say that having a healthy liver means that your skin will be similarly healthy.

Everything that we eat and drink, whether it is water or rice and beans, is processed in our livers. The liver is the greatest asset the body has to detox it, and it can at times be useful to consider it to be the garbage disposal of the body. After all the nutrients have been used, the liver disposes of the leftovers– and when the liver is dehydrated, it has been found to be significantly less effective in flushing out waste (lack of hydration impacting performance is a trend that can actually be seen all throughout the organs and systems of the human body). When the liver is not working at one-hundred percent, the body often decides to use different routes for detoxification, and one of the first ones is the skin. When the liver isn’t functioning well, people are more likely to experience skin irritation and blemishes like acne.

Stress and Cortisol Management

There’s a decent chance you didn’t expect stress to be on this list. It’s true that when I began researching this topic, I was a bit dubious about stress’ major impact on skin health, but there is no way to refute evidence– and keeping your stress in check has been found to be just as important as moisturizing.

It’s been found to be true that some people break out with rashes or acne when they are stressed. What’s more, people that have rosacea or eczema might find that their condition flares up when they are feeling stressed out. The reality is that there are a number of factors that contribute to this unfortunate correlation. Firstly, stress causes the body to release more cortisol (commonly known as the ‘stress hormone’), which makes the skin oily, clogs the pores, and causes breakouts. The next is that stress can also negatively affect the proteins in the skin, making it harder to retain water and elasticity. Dry skin that is not elastic has a higher chance of developing cracks or wrinkles, and– even worse, perhaps, stress has been found to interrupt a good night’s sleep, which leads to bags under the eyes and often a terrible feeling of sluggishness.

So, how can we reduce stress? That’s largely easier said than done, as many people certainly already know. There are, however, a few things that you can do that might help to wind you down:

  • Exercising
  • Practicing Self-Care
  • Enjoy Relaxing HObbies
  • Connect With Friends and Family
  • Meditate
  • Express your Feelings
  • Speak to A Therapist

Nutrition and the Skin

People often say that you are what you eat, but that is not entirely accurate. It’s probably a bit more accurate to simply say that you are as healthy as the food that you put into your body– this means that if all you are putting into your body is over-processed food with little to no real nutritional value, your skin (and energy, and immune system, and digestive system– everything,really), is going to take a major hit.

One of the most important things that you need to consider specifically for skin health is the presence of antioxidants in food that you eat. Antioxidants help fight off the damage that is caused by free radicals that harm the skin cells, making them one of the most powerful anti-aging tools available. Vitamin C, E, and A are rich in antioxidants and are found in food like strawberries, oranges, nuts, spinach, broccoli, fish, and dairy products. When possible, try to go organic, and we also recommend including a nutrient-rich vitamin IV drip into your routine– it is one of the least invasive ways to ensure that your body has an overabundance of the building blocks it needs to function well.

Similarly, bad nutrition leads to bad skin. Refined carbs like white bread, pastries, candy, and corn syrup, cause glycation, a major factor in premature aging.

The Importance of Humidity

We talked plenty about moisturizers, but there is another important tool that you can use to keep your skin hydrated and healthy, especially if you live in colder climates. It is known as a humidifier– when most people think of one, they get the association with being sick, and this is for good reason. After all, humidifiers are one of the most tried and true methods for reducing sinus inflammation, but they also have a positive effect on the skin.

Dry air strips the skin of oils and makes it easier for our faces to get irritated. Putting a humidifier in the areas of your home that you use the most is a simple, but effective, way of keeping your skin looking happy and healthy.

In Conclusion

When we treat ourselves well, our body rewards us with younger, healthier-looking skin. Looking for more ways to rejuvenate your skin? Check out our facial care services to give yourself a youthful glow.

Read more
No Comments

How to Check-In on Your Health

Many people say that health is wealth– and this is because, really, many people do not know how important and crucial their health is until a certain part of their body is suffering– at which point they realize that they took their health for granted. However, just like checking your bank statements to verify where your money is being spent, there are several easy ways that you can keep an eye on your health yourself. If you are really concerned, and there might be something seriously wrong with you, a visit to a hospital or clinic might be necessary, but otherwise, there are a few things that you can do right at home if all you need is a simple check. In fact, you’d be surprised at just what you can find out about yourself with just a few simple tests.
Check Your Temperature
One of the easiest ways to simply check on your general health is to take your own temperature. All you need is a digital thermometer, which can be found at nearly any pharmacy, and place it under your tongue for a few moments until it beeps to get a reading. From there, you have an accurate gauge at how ‘hard’ your body is working– the higher the body temperature, the more energy that the body is using.
This could be due to a variety of reasons, including illness or exercise, and the baseline temperature for the majority of people is around 98.6. Any temperature over or under that number (even by a few tenths of a degree) can be cause for concern. If you’d prefer not to put one in your mouth, they make thermometers for the ears, as well as digital forehead scanners– whatever method you’d prefer, it is important to try and invest in a good thermometer, so that you can get as accurate a reading as possible.

%regenerative medicine training%Global Stem Cells Group

Blood Pressure 
If someone was to ask you what your blood pressure was today, would you be able to even give them a ballpark estimate? While many people do not know exactly what it is, even fewer recognize just how important this metric of bodily function is. High blood pressure, also medically known as hypertension, is one of the leading causes of heart disease– it can be caused from eating lots of salty foods, smoking, or drinking. Additionally, it can also depend on a variety of other internal factors including age, race, family history, and your amount of exercise.
A blood pressure that is too high can lead to many major health problems aside from heart disease. It can also cause heart attacks, strokes, heart failure, and can affect the health of the brain as well. A good investment to check blood pressure is a blood pressure cuff– they make electronic ones, which are a bit more expensive, and old-fashioned ones that you blow up yourself by squeezing. In any case, it is important to know that a healthy blood pressure reading is around 120/80– anything higher would be a cause for concern, and a reason to consult with a medical professional.

%regenerative medicine training%Global Stem Cells Group

Checking Your Pulse 
Checking your pulse, or heart rate, is a simple test that doesn’t require any special equipment. In fact, it is something that people have been doing much the same way for centuries! It is very important to know your resting heart rate, as those with a higher average resting heart rate tend to be more at risk for heart disease than those with a lower heart rate (this is simply because the heart works more), and heart disease remains the leading cause of death in the United States of America.
So, how do you check your pulse? All you need to do is take your index and middle finger and place them on your neck by your Adam’s apple. Then, count your heartbeat for a full 60 seconds, and you’re done! Congratulations, you’ve successfully discovered your resting heart rate. The average pulse is somewhere between 70-100 beats per minute, or bpm. If it is lower than that, it means that you are in good shape, and if it is higher, it means you are not. It costs absolutely nothing to check your pulse and get a rough estimate of the health of your heart.

%regenerative medicine training%Global Stem Cells Group

Alternatively, as technology continues its relentless march forward, you can use your smartphone or smartwatch to get a quick read of your pulse. Certain devices, such as Galaxy phones and the iWatch come with a built-in heartbeat sensor that can also monitor stress levels.
How to Measure your Waist 
All you need for this is a tape measure, or to look at your pants size. The size of your waist is positively correlated with your weight. To measure it with a tape measure (as, depending on the fit of your pants, it may be the most accurate measure) all you need to do is take the end of the tape measure and bring it around your waist. Tighten it, and you should be able to measure the circumference of the waist. Healthy men are expected to have a waste smaller than 40 in, while women should have a waist lower than 35.
There is no problem with accepting your weight the way it is, but part of accepting it means accepting the fact that being overweight makes you more susceptible for a wide range of health risks.

%regenerative medicine training%Global Stem Cells Group

Check for Lumps
This is extremely important, and should be done regularly throughout your life. If you are a woman, you should be regularly checking your breasts for any lumps. This should be done in front of a mirror, as it can often provide a better view. To do this, all you need to do is work your way from the armpits to the nipple and check for any bruises, lumps, or discoloration– in short, anything that looks like it might not belong there. It can be done in as little as five minutes, but it is extremely important and one of the cornerstones to good health. If you find anything that is unusual, the earlier you catch it before it becomes a problem, the better. If you are a man, it is important to examine the testicles in a similar way. Feel around the sack and put a little pressure on the testes to feel for anything unusual. It may feel awkward, but it is far better to be safe than sorry with such a thing.

%regenerative medicine training%Global Stem Cells Group

How Skin Plays into Health 
The sun is something that everyone experiences every single day– at least, we should hope so, but this is not always a good thing. It’s warm, comforting rays can actually make human beings more susceptible to skin cancer. It’s important to put sunscreen on, at least 50 SPF before leaving the house every day. If you want to check your skin at home, you can, but there’s a few simple things that you have to keep in mind. Stand Stand in front of a mirror and examine every part of your body. You might want to have someone there to help you in examining your back– you want to look for warning signs that are known as the “ABCDE” Signs.
A is for asymmetrical shape, B is for irregular borders, C is for abnormal color, D is for diameter, and E is for evolving. If a mole is larger than a pencil in diameter, has a weird color, is not an even circle, or changes appearance over time, you should head over to a dermatologist as soon as possible.
These are just a few of the things that you can do at home to check up on your health. It is important to check your health regularly so that you can catch any strange developments early on– Invest in some equipment like thermometers and blood pressure monitors– they don’t have to break the bank, but they do have to be accurate. This is one way that you can keep an eye on your health, to hopefully catch any problems you might have before it’s too late to do so.

Read more
No Comments

Vitanovas To Open Franchise Clinics in Brussels, Belgium and Cancun, Mexico

Global Stem Cells Group (GSCG) subsidiary Vitanovas is a mobile IV infusion company with a direct-to-consumer model, and it has officially announced that it will be breaking ground in two new locations, which will be developed into franchised clinics in Brussels, Belgium and Cancun, Mexico. 
Vitanovas’ franchising model allows for rapid growth and constant upscaling in terms of the businesses’ service range, a crucial part of growing as a business. As such, Vitanovas has  become one of the most rapidly growing companies under the divisions of Global Stem Cells Group, and for good reason. The IV Therapy market is a burgeoning one that offers great opportunity for advancement, and with footholds in both the Old World and the New, Vitanovas is sure to make the most of it. 
“We’re in a great position to begin spreading Vitanovas treatments in Belgium and Mexico– the demand for preventative health services is greater than ever, and by offering these with a customizable and direct-to-home model, we are confident in our ability to provide services throughout the duration of the pandemic, and after,” Said Benito Novas, Vitanovas founder and CEO. “With these two franchises, we will be able to bring IV Therapy to Mexico and Belgium, and to their respective people. It’s an opportunity that needs to be shared, 
Vitanovas is a company that has grown because it brings nothing but benefits to both physicians and patients. For patients, they find a much more comfortable experience with the Vitanovas business model of travelling to their home, and because of that our treatments can also be extremely customizable. What’s more, the Vitanovas treatment plans have been designed to keep patients out of hospitals, emergency rooms, and doctor’s offices. 
And physicians are also happy with the growth of the business, as it has larger profit margins, is able to overcome social distancing limitations, and allows them to conduct consultations from the comfort of their own home. 
About Vitanovas 
VitaNovas is a mobile IV infusion company that provides in-home treatments with the final goal of revitalizing the body, replenishing your capabilities, and helping you regenerate functions that may have been lost over the years. We use our years of experience in the field to boost your health and energy levels, and to give you back the motivation and drive you may have lost– Giving our patients a new lease on life is what we strive for every day.
About Global Stem Cells Group
Global Stem Cells Group (GSCG) is a worldwide network that combines seven major medical corporations, each focused on furthering scientific and technological advancements to lead cutting-edge stem cell development, treatments, and training. The united efforts of GSCG’s affiliate companies provide medical practitioners with a one-stop hub for stem cell solutions that adhere to the highest medical standards.
 

Read more
No Comments

ISSCA Announces Speaker’s List for 7th Annual Symposium

The International Society for Stem Cells Applications has officially announced and published its list of speakers for its 7th Annual Regenerative Medicine Symposium. The seventh event of its kind, it is another effort from the iSSCA to bring together a network of regenerative medicine practitioners from all over the world. At previous events, hundreds of physicians came to share in their knowledge regarding cellular therapies and the patients whose lives they can change, and the aim of this year is no different– of course, as a reunion of medical professionals, several steps will be taken to ensure proper social distancing measures, as well as frequent opportunities for sanitation. 

As with previous editions of the event, the topics discussed and speakers involved have been updated and edited in an effort to reflect the changing of time and the rapid evolution of the field of regenerative medicine. That is why this symposium will focus on Cellular Therapies During and After the Pandemic. Coronavirus has changed life as we know it, but the scientific and medical communities have not stopped researching. In fact, cellular therapies have been an invaluable asset in managing the largest pandemic in modern history, due to their implications in treating respiratory failure and managing some of the complications induced by exposure to COVID-19.  This has resulted in accelerated pathways for regulatory approval and increased funding for new regenerative medicine-based clinical trials, which will all be discussed in greater depth at the event. 

But the Regenerative Medicine Symposium also provides a valuable networking opportunity for physicians in the Latin American community. “Here, people interested in cellular therapy can find everything they need to get on the right path to helping people with regenerative medicine,” Said Benito Novas, VP of Public Relations, ISSCA, “If you’ve done some research yourself, or really have no idea where to start– this would be the place. We’ve got vendors, instructors, and interview panels with several distinguished researchers,” 

About ISSCA

The International Society for Stem Cells Applications (ISSCA) is a multidisciplinary community of scientists and physicians, all of whom aspire to treat diseases and lessen human suffering through advances in science, technology, and the practice of regenerative medicine. Incorporated under the Republic of Korea as a non-profit entity, the ISSCA is focused on promoting excellence and standards in the field of regenerative medicine.

ISSCA bridges the gaps between scientists and practitioners in Regenerative Medicine.
Their code of ethics emphasizes principles of morals and ethical conducts.

At ISSCA, their vision is to take a leadership position in promoting excellence and setting standards in the regenerative medicine fields of publication, research, education, training, and certification. ISSCA serves its members through advancements made to the specialty of regenerative medicine. They aim to encourage more physicians to practice regenerative medicine and make it available to benefit patients both nationally and globally.

For more information, please visit us at www.issca.us or send an email to info@stemcellsgroup.com.

Read more
No Comments

Global Stem Cells Group To Start Training Physicians In Lisbon, Portugal as Early as Sep. 2020

The Global Stem Cells Group has at last finalized discussions to open a The Stem Cell Center Network site in Lisbon, portugal. The Stem Cell Center operates an international network of regenerative medicine practitioners that is dedicated to sharing information with the end goal of bringing cutting-edge regenerative medicine-based treatments to patients suffering from debilitating disease. 
 
The new Portuguese Stem Cell Center will be comprised of a highly-accredited, state of the art clinic/laboratory manned by physicians and scientists with combined decades of experience. It will be another strong foothold in Iberia for the global company, and carries with it full license to use the Group’s proprietary treatment methods and branding designs. 
 
This will be the Global Stem Cell Group’s first permanent location in Portugal, rounding out the company’s presence in Western Europe and the Portuguese-speaking market with the new Lisbon-based partnership. The Stem Cell Center Network continues to roll out new membership opportunities, programs, and events, and our membership has grown steadily year after year– To date, we are present in twenty five countries and five continents. 
 
And to commemorate this partnership the Stem Cell Network has plans to open the clinic in September of 2020, and begin training physicians shortly after. “We’ve wanted to expand into Portugal for a very long time,” Said Benito Novas, Founder and CEO, Global Stem Cells Group, “Now that the world is tentatively opening up, it seemed like a good time to resume teaching physicians– after all, with more people getting sick, it is important for their doctors to have all the tools at their fingertips to help,” 
 
Barring any extenuating circumstances, the Stem Cell Center Network remains scheduled to open in the first week of September, with bookings already being accepted for the Network’s inaugural training at this clinic. With limited availability due to current social distancing efforts, spots are filling up quickly, and prospective applicants are encouraged to sign up soon for the hands-on training course. 
 
To Sign Up Today, Visit us At: www.issca.us 
 
About Global Stem Cells Group
Global Stem Cells Group (GSCG) is a worldwide network that combines seven major medical corporations, each focused on furthering scientific and technological advancements to lead cutting-edge stem cell development, treatments, and training. The united efforts of GSCG’s affiliate companies provide medical practitioners with a one-stop hub for stem cell solutions that adhere to the highest medical standards.

Read more
No Comments

Global Stem Cells Group CEO Benito Novas Confirmed Speaker at 1st Ibero-American Fellowship Program in Regenerative and Functional Medicin

The First International Iber-American University Diploma has been announced to focus on laser therapy, hormone therapy, and wellness, and brings with it over a dozen seasoned instructors. The fellowship program, which spans over multiple weeks, covers a variety of topics with the focus of expanding the professional vision of medical professionals, and furthering knowledge of the applications of lasers in gynecology and cosmetic medicine. Additionally, it will update physicians on the newest techniques developed around the world to improve the quality of life of patients. A variety of protocols will be covered, including office, operating room, and hormone-based procedures. 
 
The Fellowship Program has been certified by Atlantic International University, which is a private university based in Honolulu, Hawaii. Those physicians who complete the fellowship will be asked to demonstrate their knowledge through the use of clinical case studies involving real patients. Additionally, AIU offers students the opportunity to supplement this program with resources in various areas of knowledge, at no extra cost. 
 
Benito Novas, CEO of Global Stem Cells Group, had this to say about the conference: “I am extremely proud and excited to be bringing this conference to physicians around the world. The program has been organized and directed by dear friends of mine, who have put in countless hours to ensure over a dozen physicians from a wide variety of specialties– really, nearly every field of medicine will be represented, and the course has been structured to ensure maximum retention for each and every student of ours,” 
 
As a result, Global Stem Cells Group and the International Society for Stem Cells Application have both officially endorsed the course as a way for a physician to increase his knowledge in subjects ranging from cosmetic surgery, to marketing strategies, to hormone therapy, and everything in between. To learn more about the First International Ibero-American University Diploma, you may send an email to aiu-curso@amgerweb.com. 
 
About Global Stem Cells Group
Global Stem Cells Group (GSCG) is a worldwide network that combines seven major medical corporations, each focused on furthering scientific and technological advancements to lead cutting-edge stem cell development, treatments, and training. The united efforts of GSCG’s affiliate companies provide medical practitioners with a one-stop hub for stem cell solutions that adhere to the highest medical standards.
 
%regenerative medicine training%Global Stem Cells Group
 
 
 
 

Read more
No Comments

Issca Regenerative medicine conference will take place in Buenos Aires November 28

Read more
No Comments

The fastest way to get more patients

Most of the surgeons I’ve talked to have been super busy since they reopened, and that’s fantastic.

The increase in patients has been unexpected and strong.

I suppose it is because a large group of patients are fed up with the confinement

The effect of the Botox wore off and their fillers disappeared.
They gained weight in quarantine.
They are tired of stagnation and want to live again.

Therefore, the demand has been great and surgeons are excited to get back in the operating room and do what they do.

Actually, many surgeons tell me that after being locked up for months, they really missed going to the office, having a schedule, and working with patients and staff.

So there are positive developments in the midst of all this madness

But there is the detail (as cantinflas said)
We don’t know what will happen next.

If we have learned anything in this period, it is that life can change quickly and nothing is certain.

We are also learning that we need to be better prepared for life’s surprises.

That includes saving more for a cushion against the storms and rethinking your practice plan to attract, convert, and retain cash-paying patients.

Let’s read the play of these patients well.

Although things are going well at the moment, life will return to normal and advertising costs will increase for new prospects and poor quality leads will continue to waste their time.

Conversion rates will continue to decline due to relentless competition. And you will experience more and more patients rushing to your competitors who discount their prices.

To combat these problems, you need many potential patients every day.

But HOW do I achieve that?

Well, redesign your website and find an SEO company that will look for your rankings, (increasingly difficult task)

Or, pay thousands of dollars per month to Google AdWords, where leads are often weak and waste your and your staff’s time

Or maybe you spend a lot of time creating content for social media, but they can’t measure the results and you just pray that your efforts bring in new patients.

Ok then what? Before spending any more time and money attracting new patients to your practice, first consider who is most likely to become a patient and where you find them.

Here are 3 effective strategies to quickly obtain new patients who pay in cash, without spending so much money

1- Increase the number of times a patient visits you
2- Increase the amount of money they spend on each visit.
3- Increase the overall value of each patient by taking advantage of their referrals, reviews , before / after photos, and their social media platforms to spread the word about you and your practice.

Pure common sense you have patients with infinite needs like wrinkles, sagging skin, thin lips, sun damage and that list of needs grows as the relentless aging process continues.

But HOW do you make that happen?

Use these strategies to immediately see an increase in patients, procedures, and admissions:

1-Custom packages

Don’t just sell packages. Promote “Exclusive personalized packages” for each age group.

Packages include a combination of injectables, fillers, lasers, and skincare for a special combined price.

Read more
No Comments

Websites that convert inquiries – Medical Marketing

Do you want a website that converts quotes?

Have you ever wondered which cosmetic clinic sites convert the best and what are they doing now?

Many people immediately name Amazon as the top converting site based on the variety and volume of products you ship. It is true but they are selling products and you are selling Medical services, so you must take some of their strategies and adjust them. Here is what you can do to improve your conversion rates.

Conversion Strategy # 1: Make Your Site Incredibly Easy and Simple to Search and Navigate

Your site should be Easy to navigate for prospective patients, it is vital that they can get directly to the place on your page where the information about the procedure they are interested in is without many clicks. Be sure to include patient testimonials and ratings for that procedure, lots of before and after photos of that particular procedure, and a button for a call to action (where you can be contacted immediately).

Conversion Strategy # 2: Fix Your 404 Pages Down

 

 

Missing pages and broken links send your prospective patients directly to your competitor’s website. The Internet has created an interaction for your visitors to get immediate information from you or they will go elsewhere

This problem is more common than you imagine … your practice changes and you hire someone new to reconfigure your page, they move outdated articles, you delete old publications and the links are lost. When you hire a lot of people to work on the site simultaneously, several webmasters will have “many cooks in the kitchen” and the result is links that lead to NOTHING. Increasing your bounce rates and getting penalized by Google

It’s important that your IT staff is constantly auditing for broken links and missing pages. Then redirect to at least your home page or add your menu of services so the prospective patient can return to the procedure they were interested in.

Better yet, add a comment box so your visitor can ask you questions and interact with you.

Another important tip is not to reload the pages with elements that affect the loading speed.

 

I recommend that you use simple WordPress, so that the page looks clean and loads very fast, preventing the prospect from retiring or getting frustrated by not being able to navigate with the necessary speed. There are free tools to test the loading speed of your site.

 

Using Fiver.com you will find very cheap providers that can correct these issues that, although they seem simple, can make the difference between a prospect that converts and one that withdraws with your competition.

Read more
No Comments

Conversion Rate in Medical Marketing

A common question I get from my clients is, “What is a good conversion rate?”

It’s hard to tell because you are only aware of the numbers from your practice and cannot compare with the conversion rates of the competition. Or maybe you think your rate of say around 50% is fine for you. Others pay me to train their staff to increase consultation conversion rates because they are clear that there is always room for improvement.When I start a new medical marketing project, I guarantee the client to increase their closing rate by at least 15 % One of the things I do is instill in people a new mindset, structure, and scripts, which help them make sense of the complicated “sales” process so they can convert without much effort. From this professional training, many clinic coordinators and managers have gone on to improve their conversion rate between 25% to 50%, reaching up to 80% … all happy, right?%regenerative medicine training%Global Stem Cells Group

The happy doctor. The staff with the best income in commissions. But we are not done … There are other KPIs that we have to address if we want to exponentially increase revenue, but most do not even measure them because they do not focus on these vital areas of the process.

To have a truly successful practice you have to go deep and measure, measure, measure … my students know my mantra … “only what I measure I can control, only what I control can I improve.” For example, When a prospect has filled out the form on the website … Or has sent a message through social networks … OR He clicked on your ad … Call us at the following number … ……. How many booked the consultation? Of those who reserved the consultation, how many showed up ready to contract the procedure? … and If they did not book a consultation, did you do a strategic follow-up? And, after the patient underwent the procedure, did they come back for their evolution photos? Did they give you good references on the internet? Did they recommend you to their friends? Did they come back for more? Can you imagine what would happen if you adjusted your processes and could increase your rates at each stage only by 10%, ……? what would it do for you? The answer is that it would be an exponential growth because 10% + 10% + 10% = 33% because you are increasing the chances of closing in each stage.

In order not to continue lecturing here, I give you simple strategies to fix these Processes and make the most of your marketing efforts …

Assign a team member to be the “patient experience coordinator”

It is vital that there is an employee in charge of monitoring the patient’s experience in your office, from the moment of contact until the visit and follow-up

This should only take a few hours per week, but it’s vital that you drain it in case you’re plugging the holes where conversions are missing and losing money.

This person, I call him “patient experience coordinator” must register as any prospect would register via the Internet. You should then monitor the phone call to make sure the secretary is doing a good job. They can also send an email to see how fast they are answering, etc. an answer,

Use an office phone to send text messages and whatsapp

Your patients like to send text messages and whatsapp as a primary form of communication so it is important to have a number with a quick response, intended for this purpose.

It is true for all patients but even more so for prospects who are looking for a doctor. “First to answer wins” so they have to be stacked and answer just between the message. If you don’t, your competitors sure will.

I even recommend that you use your own cell phone. You can also use the desktop WhatsApp version and assign a specific person … it is also important to keep your staff away from their cell phones during work hours.

“Train your staff to become ROCK Stars”

Anyone who’s good at something can do it with training and practice.

If you want your secretary to convert more calls and your coordinator to convert more inquiries, give them the tools they need to represent you professionally!

It is vital, both your image and your income depend on it!

Once they have the right mindset with proven scripts and a structure to follow, they will more confidently promote you as the best option for prospects who will become cash paying patients and refer you to their friends and family.

The training itself is not enough. ….. repetition, practice and responsibility so that these new strategies become the DNA of practice.

Hugs

Read more
No Comments