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The reception area is often considered a mere physical space, something like the anteroom of what is truly important. In reality it is the fundamental piece, the entrance door, the first impression that can make the difference between a successful visit … or not .
Here are my suggestions and detailed steps on what a practice can do to turn its reception area into an educational and interactive center that converts more patients, helps close more procedures, increases the number of referrals and contributes to generating wonderful consultations for the patient. .
“Maximize patient time with silent sales tools in the reception area”
You must put in the reception area:
Before and after photos of patients of different ethnicities, ages, etc., so your visitors can see themselves in the photos and will ask you for more information during the consultation.
There’s a good chance your patients don’t know everything you offer. Display an aesthetically striking menu of services, so you never hear the “I didn’t know you did!” and that they have done it with your competition.
Show your prospects how much your current patients love you. Prepare a high-quality photo album, filled with thank you notes, emails, surveys, and reviews from your existing patients.
Good features of the reception area
Open space, especially at the counter (that means there are no dividing windows separating patients from your staff).
Less is more. Get rid of the clutter. In this way, visitors will be more comfortable with fewer seats and more space between them, never sitting too close together. Which is even more counterproductive in times of COVID19
The product sample should be available when you keep patients waiting (hopefully not long). This gives them an opportunity to consider the products so that they are more inclined to buy at the end of their visit.
Most common mistakes
Filled in forms that are redundant. With current technology, repetitive information (name, address, phone, etc.) should be pre-filled so the patient will only fill out what is necessary.
You need to create a balance between educating the public about the services you offer without overwhelming them with brochures and promotional materials.
Putting repetitive and annoying videos; not just for the staff but for the patient who thinks, “once is enough!” create new attractive, interesting videos, with humor and emotional stories that keep them attentive and excited about the possibility of hiring your services
Better yet, ask your patients what they think of your reception area. They will have great ideas for you to consider.
Until next time