BENITO NOVAS

  • en
    • es
  • MY STORY
  • BLOG
  • PODCAST
  • SERVICES
    • CLINICS IN USA
    • HIRE ME AS CONSULTANT
    • TRAINING AND CONFERENCES
  • MY COMPANIES
  • NEWS / EVENTS
CONTACTME

IMPORTANCE OF RECEPTION IN YOUR AESTHETIC CLINIC

by Benito Novas / Tuesday, 09 June 2020 / Published in Blog
Benito Novas-Marketing Strategist

This post is also available in: esEspañol

The reception area is often considered a mere physical space, something like the anteroom of what is truly important. In reality it is the fundamental piece, the entrance door, the first impression that can make the difference between a successful visit … or not .

Here are my suggestions and detailed steps on what a practice can do to turn its reception area into an educational and interactive center that converts more patients, helps close more procedures, increases the number of referrals and contributes to generating wonderful consultations for the patient. .

For example:

“Maximize patient time with silent sales tools in the reception area”

You must put in the reception area:

Before and after photos of patients of different ethnicities, ages, etc., so your visitors can see themselves in the photos and will ask you for more information during the consultation.
There’s a good chance your patients don’t know everything you offer. Display an aesthetically striking menu of services, so you never hear the “I didn’t know you did!” and that they have done it with your competition.
Show your prospects how much your current patients love you. Prepare a high-quality photo album, filled with thank you notes, emails, surveys, and reviews from your existing patients.

Good features of the reception area

Open space, especially at the counter (that means there are no dividing windows separating patients from your staff).
Less is more. Get rid of the clutter. In this way, visitors will be more comfortable with fewer seats and more space between them, never sitting too close together. Which is even more counterproductive in times of COVID19

The product sample should be available when you keep patients waiting (hopefully not long). This gives them an opportunity to consider the products so that they are more inclined to buy at the end of their visit.

Most common mistakes

Filled in forms that are redundant. With current technology, repetitive information (name, address, phone, etc.) should be pre-filled so the patient will only fill out what is necessary.
You need to create a balance between educating the public about the services you offer without overwhelming them with brochures and promotional materials.
Putting repetitive and annoying videos; not just for the staff but for the patient who thinks, “once is enough!” create new attractive, interesting videos, with humor and emotional stories that keep them attentive and excited about the possibility of hiring your services

Better yet, ask your patients what they think of your reception area. They will have great ideas for you to consider.

Until next time

  • Tweet
Tagged under: Marketing consultorio medico, Marketing Medico, Marketing Para medicos

About Benito Novas

Serial Entrepeneur founder Global Stem Cells Group

What you can read next

Medical Marketing Press Release Strategy
Patient attraction trends
Launch of Aesthetic Medicine Marketing Podcast

www.issca.us www.issca.us
www.issca.us #stemcellsgroup www.issca.us #stemcellsgroup
Facing covid @dra.yamilegomez Facing covid @dra.yamilegomez
Amazing place great friends great projects #stemce Amazing place great friends great projects #stemcellsgroup
#stemcell#stemcelltherapy#issca#celulasmadre #medi #stemcell#stemcelltherapy#issca#celulasmadre #medicinaregenerativa#prp#regenerativetherapy#doctor#doctors#physician#biologics#bonemarrow#adipose #stromalvascularfraction#exosomes#cordbloodstemcells#amnioticfluid #stemcellgrowthfactor#growthfactor#scientific #issca #cellulartherapy #stemcelltherapy #biologics #stemcells #cordblood #regenerativemedicine #stemcellsgroup #stemcellcenter
Team Baku ! #stemcellsgroup Team Baku ! #stemcellsgroup
www.issca.us stemcell#stemcelltherapy#issca#congr www.issca.us 
stemcell#stemcelltherapy#issca#congresomedico#celulasmadre #medicinaregenerativa#medicinaintegrativa#prp#medicinadeportiva#regenerativetherapy#doctor#doctors#physician#biologics#bonemarrow#adipose #stromalvascularfraction#exosomes#cordbloodstemcells#stemcellgrowthfactor#growthfactor#laboratory#surgeon#dermatologist#biologist #internationalsocietyforstemcellsapplications#workshop #issca #cellulartherapy #stemcelltherapy #biologics #stemcells #cordblood #regenerativemedicine
Second Half of 2021 #issca #stemcellsgroup Second Half of 2021 #issca #stemcellsgroup
ISSCA Regenerative Medicine Training Mexico City j ISSCA Regenerative Medicine Training Mexico City july 31st
Instagram post 18120399367239908 Instagram post 18120399367239908
Instagram post 17913546664777481 Instagram post 17913546664777481
#stemcells #stemcell #stemcelltreatment #stemcellt #stemcells #stemcell #stemcelltreatment #stemcelltreatment #stemcellsgroup
#stemcellwgroup #stemcellwgroup
Big man Big man
Happy 4th ! 🙏 #stemcellsgroup Happy 4th ! 🙏 #stemcellsgroup
@dra.yamilegomez @dra.yamilegomez
Instagram post 17956304527460126 Instagram post 17956304527460126
Instagram post 17891506553315548 Instagram post 17891506553315548
Instagram post 17854987316555975 Instagram post 17854987316555975
www.cellularhopeinstitute.com #stemcellsgroup www.cellularhopeinstitute.com #stemcellsgroup
Follow on Instagram
This error message is only visible to WordPress admins

Error: API requests are being delayed for this account. New posts will not be retrieved.

Log in as an administrator and view the Instagram Feed settings page for more details.

CONTACT FORM

Benito Novas © 2005 - 2020. All rights reserved.

TOP
Open chat