BENITO NOVAS

  • en
    • es
  • MY STORY
  • BLOG
  • PODCAST
  • SERVICES
    • CLINICS IN USA
    • HIRE ME AS CONSULTANT
    • TRAINING AND CONFERENCES
  • MY COMPANIES
  • NEWS / EVENTS
CONTACTME

Patient attraction trends

by CCRCMmRJRs / Monday, 18 May 2020 / Published in Blog

This post is also available in: esEspañol

 

This year will undoubtedly be the most difficult to attract the attention of new patients. Why? Due to the CONTENT SHOCK phenomenon, in other words, the “attention economy” is moving in the reduction of concentrated spam plus the incessant bombardment in social networks where the attention of new patients is scarce and difficult to obtain. 

According to a report by the University of California, San Diego, potential cosmetic patients are viewing more than 34 million bits of information every day. That figure is the same as reading two books a day. It’s no surprise why they can’t get your attention. Because there is so much information to process, more and more prospective patients are starting to tune out. There is a lot of content on many platforms.

 

The importance of personalization.

 

The biggest trend in marketing is about increasing personalization and relevance in communication. This means that a single communication strategy will not be part of the conversation.

 

This trend is directed toward creating a niche-specific, high-quality, valuable resources delivered at the right time while using the right channel.

 

Here are some examples that you can use in your own marketing plan:

 

Do you want more facelifts? Describe how the fat is transferred, in conjunction with a facelift it would give the cosmetic patient a good and lasting result. Now take that description to a launch, a Facebook Ads campaign aimed at prospects over 50, whose interests include cosmetic enhancements, commission an influencer, for example an article by a baby boomer blogger, and an educational piece with video via email. Electronic to patients over 50 years in your database.

 

Do you want more makeovers? Make a list of 10 questions cosmetic patients would ask and answer those questions. Now record a simple video answering the answers and upload it to YouTube, Facebook and instagram, upload your frequently asked questions as an article for blogging mothers, place Facebook Ads in forums and groups for mothers and make a special Mother’s Day for your patients, as well as for his sisters, mothers and girlfriends.

 

  • Tweet
Tagged under: Adimarket, Benito Novas, Cirugia Cosmetica, Cirugia Plastica, Estetica Marketing, Global Stem Cells Group, Marketing en Estetica

About CCRCMmRJRs

What you can read next

Medical Marketing Press Release Strategy
Launch of Aesthetic Medicine Marketing Podcast
WHEN PATIENTS COMPLAIN ABOUT YOUR PRICES

stemcellsgroup

Benito Novas
I leave the light on #stemcellsgroup I leave the light on #stemcellsgroup
Do sharks complain about Monday? NO They’re up e Do sharks complain about Monday? NO They’re up early, biting stuff, chasing shit, being scary- reminding everyone they’re a f*ckin shark #stemcellsgroup
Instagram post 17932576198486996 Instagram post 17932576198486996
www.gcell.us www.gcell.us
“Close your eyes Have no fear The monster's gone “Close your eyes
Have no fear
The monster's gone
He's on the run and your daddy's here

Beautiful, beautiful, boy

Before you go to sleep
Say a little prayer
Every day in every way, it's getting better and better

Beautiful, beautiful, boy 

I can hardly wait
To see you come of age
But I guess we'll both just have to be patient

Before you cross the street
Take my hand
Life is what happens to you while you're busy making other plans

Beautiful, beautiful, boy”

John Lennon
Instagram post 18048464884303955 Instagram post 18048464884303955
www.issca.us www.issca.us
www.issca.us www.issca.us
#stemcellsgroup #stemcellsgroup
www.vitanovas.net www.vitanovas.net
Instagram post 17888966686916803 Instagram post 17888966686916803
www.vitanovas.net www.vitanovas.net
Instagram post 18148870933120079 Instagram post 18148870933120079
Instagram post 17861585048403305 Instagram post 17861585048403305
Often speaking my mind when I'm better off biting Often speaking my mind when I'm better off biting my tongue.
Bad joke at the wrong time
If I were tea, it'd be a bit bitter
If I were a church, I'd be hanging with sinners talking about Hendrix and Heaven.
If  i were a bar, I'd be a dive
Open 24/7
I am good for some but  not for everyone.
A primadonna with a premonition, superstar filled A primadonna with a premonition,
superstar filled with superstition,
can pull herself out of the mire
All you ever dreamed of is finally in your reach .. careful what you wish for
regret is a mean bitch !
Instagram post 18128011876167234 Instagram post 18128011876167234
Instagram post 17888201794952877 Instagram post 17888201794952877
www.vitanovas.net www.vitanovas.net
#rideordie #rideordie
Load More... Follow on Instagram

CONTACT FORM

Benito Novas © 2005 - 2020. All rights reserved.

TOP
Open chat