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This year will undoubtedly be the most difficult to attract the attention of new patients. Why? Due to the CONTENT SHOCK phenomenon, in other words, the “attention economy” is moving in the reduction of concentrated spam plus the incessant bombardment in social networks where the attention of new patients is scarce and difficult to obtain.
According to a report by the University of California, San Diego, potential cosmetic patients are viewing more than 34 million bits of information every day. That figure is the same as reading two books a day. It’s no surprise why they can’t get your attention. Because there is so much information to process, more and more prospective patients are starting to tune out. There is a lot of content on many platforms.
The importance of personalization.
The biggest trend in marketing is about increasing personalization and relevance in communication. This means that a single communication strategy will not be part of the conversation.
This trend is directed toward creating a niche-specific, high-quality, valuable resources delivered at the right time while using the right channel.
Here are some examples that you can use in your own marketing plan:
Do you want more facelifts? Describe how the fat is transferred, in conjunction with a facelift it would give the cosmetic patient a good and lasting result. Now take that description to a launch, a Facebook Ads campaign aimed at prospects over 50, whose interests include cosmetic enhancements, commission an influencer, for example an article by a baby boomer blogger, and an educational piece with video via email. Electronic to patients over 50 years in your database.
Do you want more makeovers? Make a list of 10 questions cosmetic patients would ask and answer those questions. Now record a simple video answering the answers and upload it to YouTube, Facebook and instagram, upload your frequently asked questions as an article for blogging mothers, place Facebook Ads in forums and groups for mothers and make a special Mother’s Day for your patients, as well as for his sisters, mothers and girlfriends.