The fastest way to get more patients
Most of the surgeons I’ve talked to have been super busy since they reopened, and that’s fantastic.
The increase in patients has been unexpected and strong.
I suppose it is because a large group of patients are fed up with the confinement
The effect of the Botox wore off and their fillers disappeared.
They gained weight in quarantine.
They are tired of stagnation and want to live again.
Therefore, the demand has been great and surgeons are excited to get back in the operating room and do what they do.
Actually, many surgeons tell me that after being locked up for months, they really missed going to the office, having a schedule, and working with patients and staff.
So there are positive developments in the midst of all this madness
But there is the detail (as cantinflas said)
We don’t know what will happen next.
If we have learned anything in this period, it is that life can change quickly and nothing is certain.
We are also learning that we need to be better prepared for life’s surprises.
That includes saving more for a cushion against the storms and rethinking your practice plan to attract, convert, and retain cash-paying patients.
Let’s read the play of these patients well.
Although things are going well at the moment, life will return to normal and advertising costs will increase for new prospects and poor quality leads will continue to waste their time.
Conversion rates will continue to decline due to relentless competition. And you will experience more and more patients rushing to your competitors who discount their prices.
To combat these problems, you need many potential patients every day.
But HOW do I achieve that?
Well, redesign your website and find an SEO company that will look for your rankings, (increasingly difficult task)
Or, pay thousands of dollars per month to Google AdWords, where leads are often weak and waste your and your staff’s time
Or maybe you spend a lot of time creating content for social media, but they can’t measure the results and you just pray that your efforts bring in new patients.
Ok then what? Before spending any more time and money attracting new patients to your practice, first consider who is most likely to become a patient and where you find them.
Here are 3 effective strategies to quickly obtain new patients who pay in cash, without spending so much money
1- Increase the number of times a patient visits you
2- Increase the amount of money they spend on each visit.
3- Increase the overall value of each patient by taking advantage of their referrals, reviews , before / after photos, and their social media platforms to spread the word about you and your practice.
Pure common sense you have patients with infinite needs like wrinkles, sagging skin, thin lips, sun damage and that list of needs grows as the relentless aging process continues.
But HOW do you make that happen?
Use these strategies to immediately see an increase in patients, procedures, and admissions:
1-Custom packages
Don’t just sell packages. Promote “Exclusive personalized packages” for each age group.
Packages include a combination of injectables, fillers, lasers, and skincare for a special combined price.
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Websites that convert inquiries – Medical Marketing
Do you want a website that converts quotes?
Have you ever wondered which cosmetic clinic sites convert the best and what are they doing now?
Many people immediately name Amazon as the top converting site based on the variety and volume of products you ship. It is true but they are selling products and you are selling Medical services, so you must take some of their strategies and adjust them. Here is what you can do to improve your conversion rates.
Conversion Strategy # 1: Make Your Site Incredibly Easy and Simple to Search and Navigate
Your site should be Easy to navigate for prospective patients, it is vital that they can get directly to the place on your page where the information about the procedure they are interested in is without many clicks. Be sure to include patient testimonials and ratings for that procedure, lots of before and after photos of that particular procedure, and a button for a call to action (where you can be contacted immediately).
Conversion Strategy # 2: Fix Your 404 Pages Down
Missing pages and broken links send your prospective patients directly to your competitor’s website. The Internet has created an interaction for your visitors to get immediate information from you or they will go elsewhere
This problem is more common than you imagine … your practice changes and you hire someone new to reconfigure your page, they move outdated articles, you delete old publications and the links are lost. When you hire a lot of people to work on the site simultaneously, several webmasters will have “many cooks in the kitchen” and the result is links that lead to NOTHING. Increasing your bounce rates and getting penalized by Google
It’s important that your IT staff is constantly auditing for broken links and missing pages. Then redirect to at least your home page or add your menu of services so the prospective patient can return to the procedure they were interested in.
Better yet, add a comment box so your visitor can ask you questions and interact with you.
Another important tip is not to reload the pages with elements that affect the loading speed.
I recommend that you use simple WordPress, so that the page looks clean and loads very fast, preventing the prospect from retiring or getting frustrated by not being able to navigate with the necessary speed. There are free tools to test the loading speed of your site.
Using Fiver.com you will find very cheap providers that can correct these issues that, although they seem simple, can make the difference between a prospect that converts and one that withdraws with your competition.
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Conversion Rate in Medical Marketing
A common question I get from my clients is, “What is a good conversion rate?”
It’s hard to tell because you are only aware of the numbers from your practice and cannot compare with the conversion rates of the competition. Or maybe you think your rate of say around 50% is fine for you. Others pay me to train their staff to increase consultation conversion rates because they are clear that there is always room for improvement.When I start a new medical marketing project, I guarantee the client to increase their closing rate by at least 15 % One of the things I do is instill in people a new mindset, structure, and scripts, which help them make sense of the complicated “sales” process so they can convert without much effort. From this professional training, many clinic coordinators and managers have gone on to improve their conversion rate between 25% to 50%, reaching up to 80% … all happy, right?
The happy doctor. The staff with the best income in commissions. But we are not done … There are other KPIs that we have to address if we want to exponentially increase revenue, but most do not even measure them because they do not focus on these vital areas of the process.
To have a truly successful practice you have to go deep and measure, measure, measure … my students know my mantra … “only what I measure I can control, only what I control can I improve.” For example, When a prospect has filled out the form on the website … Or has sent a message through social networks … OR He clicked on your ad … Call us at the following number … ……. How many booked the consultation? Of those who reserved the consultation, how many showed up ready to contract the procedure? … and If they did not book a consultation, did you do a strategic follow-up? And, after the patient underwent the procedure, did they come back for their evolution photos? Did they give you good references on the internet? Did they recommend you to their friends? Did they come back for more? Can you imagine what would happen if you adjusted your processes and could increase your rates at each stage only by 10%, ……? what would it do for you? The answer is that it would be an exponential growth because 10% + 10% + 10% = 33% because you are increasing the chances of closing in each stage.
In order not to continue lecturing here, I give you simple strategies to fix these Processes and make the most of your marketing efforts …
Assign a team member to be the “patient experience coordinator”
It is vital that there is an employee in charge of monitoring the patient’s experience in your office, from the moment of contact until the visit and follow-up
This should only take a few hours per week, but it’s vital that you drain it in case you’re plugging the holes where conversions are missing and losing money.
This person, I call him “patient experience coordinator” must register as any prospect would register via the Internet. You should then monitor the phone call to make sure the secretary is doing a good job. They can also send an email to see how fast they are answering, etc. an answer,
Use an office phone to send text messages and whatsapp
Your patients like to send text messages and whatsapp as a primary form of communication so it is important to have a number with a quick response, intended for this purpose.
It is true for all patients but even more so for prospects who are looking for a doctor. “First to answer wins” so they have to be stacked and answer just between the message. If you don’t, your competitors sure will.
I even recommend that you use your own cell phone. You can also use the desktop WhatsApp version and assign a specific person … it is also important to keep your staff away from their cell phones during work hours.
“Train your staff to become ROCK Stars”
Anyone who’s good at something can do it with training and practice.
If you want your secretary to convert more calls and your coordinator to convert more inquiries, give them the tools they need to represent you professionally!
It is vital, both your image and your income depend on it!
Once they have the right mindset with proven scripts and a structure to follow, they will more confidently promote you as the best option for prospects who will become cash paying patients and refer you to their friends and family.
The training itself is not enough. ….. repetition, practice and responsibility so that these new strategies become the DNA of practice.
Hugs
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Why hire a Medical Marketing Consultant
Everyone knows and agrees that having a good advisor is critical to success. As a physician, I don’t have to explain to you how valuable it is to know what successful clinics do to outperform their competitors. Or how a new perspective can shed light on deficiencies in your query that you are not seeing. And the importance of having a clear roadmap that guides you through the maze of problems that arise, a system that saves countless hours and wasted time and money making mistakes. But there is a problem, well actually, there are several. First of all, good cosmetic clinic consultants are extremely expensive, although they are generally considered to be worth it. The problem is not necessarily in the cost, the problem is, how do you know that the consultant can help you? First of all, how do you know that it even makes sense for you to hire a consultant? How do you even know if the consultant may have a track record of success attending other clinics? How do you know that they will be able to help you, specifically you? Let’s find out if it makes sense for you to hire a consultant.
Here are three steps to follow. Step one, clarify the problem by identifying the objective. “I want to be successful” is not really a goal. You have to be specific. We have to understand exactly what you want. Do you want to attract more patients? If so, how many and by when? Do you want better conversions? If so, how many and by when? Do you want better online reviews? Want more word-of-mouth referrals? Do you want more professional staff to represent you? If so, how many and in what positions to have the greatest impact on your results?
Here’s step two, identify what’s not working and stop. The idea that one thing will work for everyone is just absurd. Every aesthetic clinic is different. We think differently. They have different needs. That is why it makes more sense to find the right consultant who can implement a specific “tailor-made” program for you. Think about this; We make plans, we motivate ourselves, we start to act, and then we stop. Have you tried all the shiny object ninja tricks on the internet and still don’t have the results you want? You know what? That is probably not the answer, or at least the full answer. Have you tried massive ad campaigns, aggressive commercials pressured you for, think, will this make you a celebrity? Again, that is probably not the answer or the complete answer. It doesn’t mean that those internet strategies and commercials are a bad thing, it just means that they aren’t for you. Sure, they will help you a bit but that is not enough, something is missing. They are not going to take you to the finish line or you would already be there.
Step number three, understand that you cannot do it alone. Think about it. As a private practice and aesthetic practitioner, you will most likely feel lonely most of the time. As if you were the only one who really cares about the health of your practice. As if no one around him understood the pressure of running an aesthetic clinic in today’s world. You are not supposed to be alone. We are all supposed to collaborate and work together to solve problems. Very few advances in human history have been made by a single person without help. If you want to collaborate with someone who feels your pain and has the answers, then this is for you. Here is exactly how I can help you. First of all, I am not like other consultants in our industry, I do not include any fillers. I do not include untested processes or theoretical strategies, only proven strategies that I have used in the real world with other real queries. The tools are easy to learn. Learning them is not the point. I have been teaching these tools since 2008 in my webinars, online trainings, courses, medical conferences, and talks. It is to apply the materials, that is what can be more convoluted. It’s when you take ideas and put them to work in your practice that you may run into some difficulties along the way. I know I can help you. Usually it’s just a few touch-ups that separate you from achieving the exact size or results you want. I have used these exact tools and processes to help hundreds of other cosmetic physicians and their staff attract more patients, convert more practices, and build successful cosmetic clinics based on sound business principles.
It is more than a consultancy for an aesthetic clinic. It is a system so that you can feel peace of mind every day on a consistent basis. I’m not talking about feeling better for a few minutes. I’m talking about feeling better all day and every day. This simple and effective method does not eliminate negative emotions from your life. You would never want that anyway, since you want to grow up. It just teaches you to handle them in a way that doesn’t make them worse. If you have already learned the concepts of how to build an aesthetic clinic and have read books on the subject, but still do not see the great benefits, this is designed specifically for you. And with all due respect, this is not for the arrogant doctor who thinks he knows everything. This is for you if you feel like you are stuck with work, and you know you could be running your clinic more effectively and profitably. You could use a clear plan that gives you peace of mind knowing that all systems and staff are working for the good of the clinic, rather than for themselves. And you know that the failures in your query are costing you very expensive. If this sounds like you, it is exactly what you are looking for.
Maybe you are watching this presentation because you are one of the doctors and staff who follow me through my live trainings on the Internet, my blog, the YouTube channel, the Facebook page, talks and emails. But since 2008, I have specifically worked with cash-based cosmetic surgery clinics to make the most of what they have built, and what they can build for a profitable future. When you work with me, two things will happen. First, you will begin to be more aware in your clinic, you will begin to understand the control you have over the experiences you encounter every day. This is really important, because if you think that you spend the day putting out fires, the feeling of helplessness you experience prevents you from making necessary changes and corrections. Second, you will gain peace of mind knowing that you now have a plan to follow to reach your vision: successful, profitable and calm.
When you agree to work with me, we will customize the agenda based on what you want to get out of our time together, and we will follow the following plan of action:
First, we set the stage, define your vision and goals so you know we are making progress. We will identify your bases, your current assets from which we will develop the project, as well as your image strategies to pre-promote you as the best option. Then we will review your infrastructure as to how to manage the phones, we will work on our “ghost client” program. We will examine and implement the precise technology to track and generate reports that allow studying statistics and KPIs, we will review your processes and protocols. Next, we will analyze your staff. We will determine if the right people are in the right role and position. Then I will train them to represent you professionally and to convert more calls and inquiries. We’ll look at staff incentives and how you motivate them, and I’ll show you a great metric management system. Then I checked
Going back to staff training during my office visit, I will spend time with your staff and train them to convert more calls and inquiries, including a full day of evaluation at your clinic, to give you the greatest possible value, to make sure not only to identify the deficiencies of the consultation that are expensive, but also to execute the solutions that we consider necessary to correct them. Now, we will work together for 90 days to make sure that the strategies are executed, and that you can see how we improve the processes in order to obtain better results and a more fluid management, because I am not here to waste your time or you or me. I’ll give you the templates, maps, charts, and tools, as well as a full 90 days of support to set you up for success. You can get all the details now at www.benitonovas.com
So as you can see this three-month investment focused on you, your staff and the growth of your clinic, far exceeds the consulting fees I receive because you are receiving in return a proven plan to transform your clinic into an activity that works without problems with easy-to-follow processes, professionally trained staff, and income-generating. It will give you clarity to know what to focus on, which makes all the difference in the world. What’s more, when you say yes now, you also get these four free practice development tools to jump-start your processes so you see results immediately. You and your staff have unlimited access to my online courses to hone your ability to attract patients, develop queries and convert. You also receive the scripts to help your receptionist increase her conversions by 20 or 30% in 48 hours, and your coordinator will receive the step-by-step scripts to convert more inquiries with confidence, and thus you will get more yes than you think.
So let me ask you this; If all this helps your team members use these tools to become the best work team, how much is that worth to you? 100k 200k or more? I think it pays for itself but I’m not done yet. You also get a personalized cosmetic consultation program, so now you can also manage by metrics. This gives you and your personal responsibility and clarity and the peace of mind of knowing what your numbers are. You also get your own custom step-by-step program with the exact details you need for your own patient marketing machine. This will give you and your staff clarity on how to maintain revenue consistently.
Now, what value would it have for you if you had this kind of clarity to know your numbers, have a plan in place, and were able to manage your metrics with peace of mind? Think of it this way. If all of this gave you a marketing plan to consistently attract new patients, convert more often, and encourage them to refer more of their friends, what value would that have for you? . I have seen surgeons spend hundreds of thousands of dollars on a laser that goes idle after two months. And then they panic and dump huge amounts of money on Google AdWords only to get mediocre results. What I propose here is to invest in the fundamentals of what makes your practice sound and profitable now, as well as for the rest of your career, no matter what changes occur in the industry. Because as Warren Buffett himself said, “the best investment you will make is in yourself.” Isn’t that the truth? There is no better time than now to do your best. Visit www.benitonovas.com
So to recap, here is everything you are going to achieve when we work together. On-site assessment of your infrastructure, staff, processes, marketing, data analytics, the “ghost client”, Staff training, personalized patient recruitment and conversion plan, assessment follow-up report with templates and forms . Plus you get all the extras. Extra-number one, online training. You will get the scripts for better conversions and then the plan of attraction and conversion of patients personalized to your practice, you can start right now by visiting www.benitonovas.com
So I really hope to work with you to build a clinic that works well whether you are present or not, let’s put together a professional team that supports you and differentiates you as the best option so that you don’t have to compete on the basis of price. All this while we execute a plan that generates consistent income that you can count on month after month, we will have implemented systems that you can measure. Please visit www.benitonovas.com and let’s chat
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5 Vital KPIs to Generate Stable Income
There are 5 essential operations to convert patients that must occur in ANY successful aesthetic clinic
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If you lose any of these 5 key elements, you are leaving a lot of money on the table, I’m talking thousands of dollars.
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However, the reality is that most practices focus on just ONE area (instead of all five) and that is hurting you, and you don’t realize it.
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I guarantee that if you focus your time and energy on these five areas, you will attract more patients, close more procedures, and earn more money… with less effort.
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Here are the 5 key areas:
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1- Generate prospects
2- Convert people who call by phone into face-to-face consultations
3- Turn face-to-face consultations into paid procedures
4 -Encourage these patients to return, give you online ratings, post benefits and share on networks
5- Build an army of enthusiastic fans who refer you to their friends and family.
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Think about it. Tell me if it’s not true that most of your procedures come from referrals or existing patients coming back for more?
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Therefore, the biggest problem holding you back is your limited focus only on “getting more potential patients.” You are spending a lot of money on SEO, google adwords, social media and directories AND you spend a lot of time creating content for your Instagram and Facebook followers.
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I understand that it is exciting to get lots of likes and comments, but here’s the trick… Leads are only a small part of the process
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It is necessary to convert these leads because if you cannot monetize them, you are throwing money down the drain.
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However, if you KNOW how to monetize using the aforementioned key elements KPI
then you can dominate your competitors
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Focusing on a plan that includes actions on these 5 KPIs will make all the difference in your income
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Now I suggest that before discarding a certain marketing strategy, carefully observe your results and back-end processes in order to make sure that it is not really working.
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Always before making a decision ask yourself the following:
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How quickly do you respond to leads?
Can the secretary turn callers into appointments?
As a doctor are you and your team prepared to turn inquiries into paid procedures? < br /> Do you have a plan to encourage our patients to return and refer?
If any of the answers is negative, consider how much it is costing you not to take the correct actions.
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Attracting new cosmetic patients via the internet has become a great challenge for too expensive for doctors like you,
Now more than ever it is vital to have your operations in excellent shape
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WHEN PATIENTS COMPLAIN ABOUT YOUR PRICES
There is a reason why you charge more. You have the skills and experience to back up. Instead of lowering your prices the next time a prospective patient shows you that another surgeon gave him “The best price in the world” here is a better approach. Let a patient who went cheap share a story like this:
“(Dr. X) ruined my life. I had a rhinoplasty that destroyed my face. It gave me a very upturned nose that looks ridiculous. Also, my lower lids became sunken and darkened. Now, I always look tired and sad. It also damaged the oil glands in the skin that covers my nose, as a result, the skin on my nose is always dry and flaky. My ability to breathe through my nose was greatly diminished, which has incredibly narrowed my airways.
When I asked him why my ability to breathe decreased, he simply replied that he was just a cosmetic surgeon and doesn’t care about breathing problems.
When I cried over my shattered face, he told me about how fast he does rhinoplasty in Colombia. He assumes me that he does not spend more than 35 minutes in the operating room with a patient. Maybe that’s the problem! Why is it running? Perhaps you should spend a little more time in the operating room to make sure you are giving your patient a nose that matches his face.
Eventually, I found two doctors who were able to restore some of my dignity and make my face look human again.
I have spent over $ 50,000 to fix my face and have the ability to breathe. Over the past 10 years, since this man ruined me, I have gone through countless consultations, surgeries and skin treatments to get back to looking normal.
Dr. X charges much less than other surgeons, but it will cost you more when you are desperately looking for another doctor to fix your mistakes.
Don’t be mean with your life. Don’t go with the cheapest surgeon available, do a little research when selecting a doctor. Make sure the doctor is trained to do the job you need. Make sure he has before and after photos of other patients with similar problems. ”
You probably have a similar patient with a similar history. Have that in writing with their photos and their permission to show your other prospective patients and to blog about it. And make sure they review it because you really get what you do.
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Patient attraction trends
This year will undoubtedly be the most difficult to attract the attention of new patients. Why? Due to the CONTENT SHOCK phenomenon, in other words, the “attention economy” is moving in the reduction of concentrated spam plus the incessant bombardment in social networks where the attention of new patients is scarce and difficult to obtain.
According to a report by the University of California, San Diego, potential cosmetic patients are viewing more than 34 million bits of information every day. That figure is the same as reading two books a day. It’s no surprise why they can’t get your attention. Because there is so much information to process, more and more prospective patients are starting to tune out. There is a lot of content on many platforms.
The importance of personalization.
The biggest trend in marketing is about increasing personalization and relevance in communication. This means that a single communication strategy will not be part of the conversation.
This trend is directed toward creating a niche-specific, high-quality, valuable resources delivered at the right time while using the right channel.
Here are some examples that you can use in your own marketing plan:
Do you want more facelifts? Describe how the fat is transferred, in conjunction with a facelift it would give the cosmetic patient a good and lasting result. Now take that description to a launch, a Facebook Ads campaign aimed at prospects over 50, whose interests include cosmetic enhancements, commission an influencer, for example an article by a baby boomer blogger, and an educational piece with video via email. Electronic to patients over 50 years in your database.
Do you want more makeovers? Make a list of 10 questions cosmetic patients would ask and answer those questions. Now record a simple video answering the answers and upload it to YouTube, Facebook and instagram, upload your frequently asked questions as an article for blogging mothers, place Facebook Ads in forums and groups for mothers and make a special Mother’s Day for your patients, as well as for his sisters, mothers and girlfriends.
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