The fastest way to get more patients
Most of the surgeons I’ve talked to have been super busy since they reopened, and that’s fantastic.
The increase in patients has been unexpected and strong.
I suppose it is because a large group of patients are fed up with the confinement
The effect of the Botox wore off and their fillers disappeared.
They gained weight in quarantine.
They are tired of stagnation and want to live again.
Therefore, the demand has been great and surgeons are excited to get back in the operating room and do what they do.
Actually, many surgeons tell me that after being locked up for months, they really missed going to the office, having a schedule, and working with patients and staff.
So there are positive developments in the midst of all this madness
But there is the detail (as cantinflas said)
We don’t know what will happen next.
If we have learned anything in this period, it is that life can change quickly and nothing is certain.
We are also learning that we need to be better prepared for life’s surprises.
That includes saving more for a cushion against the storms and rethinking your practice plan to attract, convert, and retain cash-paying patients.
Let’s read the play of these patients well.
Although things are going well at the moment, life will return to normal and advertising costs will increase for new prospects and poor quality leads will continue to waste their time.
Conversion rates will continue to decline due to relentless competition. And you will experience more and more patients rushing to your competitors who discount their prices.
To combat these problems, you need many potential patients every day.
But HOW do I achieve that?
Well, redesign your website and find an SEO company that will look for your rankings, (increasingly difficult task)
Or, pay thousands of dollars per month to Google AdWords, where leads are often weak and waste your and your staff’s time
Or maybe you spend a lot of time creating content for social media, but they can’t measure the results and you just pray that your efforts bring in new patients.
Ok then what? Before spending any more time and money attracting new patients to your practice, first consider who is most likely to become a patient and where you find them.
Here are 3 effective strategies to quickly obtain new patients who pay in cash, without spending so much money
1- Increase the number of times a patient visits you
2- Increase the amount of money they spend on each visit.
3- Increase the overall value of each patient by taking advantage of their referrals, reviews , before / after photos, and their social media platforms to spread the word about you and your practice.
Pure common sense you have patients with infinite needs like wrinkles, sagging skin, thin lips, sun damage and that list of needs grows as the relentless aging process continues.
But HOW do you make that happen?
Use these strategies to immediately see an increase in patients, procedures, and admissions:
1-Custom packages
Don’t just sell packages. Promote “Exclusive personalized packages” for each age group.
Packages include a combination of injectables, fillers, lasers, and skincare for a special combined price.
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Websites that convert inquiries – Medical Marketing
Do you want a website that converts quotes?
Have you ever wondered which cosmetic clinic sites convert the best and what are they doing now?
Many people immediately name Amazon as the top converting site based on the variety and volume of products you ship. It is true but they are selling products and you are selling Medical services, so you must take some of their strategies and adjust them. Here is what you can do to improve your conversion rates.
Conversion Strategy # 1: Make Your Site Incredibly Easy and Simple to Search and Navigate
Your site should be Easy to navigate for prospective patients, it is vital that they can get directly to the place on your page where the information about the procedure they are interested in is without many clicks. Be sure to include patient testimonials and ratings for that procedure, lots of before and after photos of that particular procedure, and a button for a call to action (where you can be contacted immediately).
Conversion Strategy # 2: Fix Your 404 Pages Down
Missing pages and broken links send your prospective patients directly to your competitor’s website. The Internet has created an interaction for your visitors to get immediate information from you or they will go elsewhere
This problem is more common than you imagine … your practice changes and you hire someone new to reconfigure your page, they move outdated articles, you delete old publications and the links are lost. When you hire a lot of people to work on the site simultaneously, several webmasters will have “many cooks in the kitchen” and the result is links that lead to NOTHING. Increasing your bounce rates and getting penalized by Google
It’s important that your IT staff is constantly auditing for broken links and missing pages. Then redirect to at least your home page or add your menu of services so the prospective patient can return to the procedure they were interested in.
Better yet, add a comment box so your visitor can ask you questions and interact with you.
Another important tip is not to reload the pages with elements that affect the loading speed.
I recommend that you use simple WordPress, so that the page looks clean and loads very fast, preventing the prospect from retiring or getting frustrated by not being able to navigate with the necessary speed. There are free tools to test the loading speed of your site.
Using Fiver.com you will find very cheap providers that can correct these issues that, although they seem simple, can make the difference between a prospect that converts and one that withdraws with your competition.
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5 Vital KPIs to Generate Stable Income
There are 5 essential operations to convert patients that must occur in ANY successful aesthetic clinic
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If you lose any of these 5 key elements, you are leaving a lot of money on the table, I’m talking thousands of dollars.
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However, the reality is that most practices focus on just ONE area (instead of all five) and that is hurting you, and you don’t realize it.
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I guarantee that if you focus your time and energy on these five areas, you will attract more patients, close more procedures, and earn more money… with less effort.
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Here are the 5 key areas:
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1- Generate prospects
2- Convert people who call by phone into face-to-face consultations
3- Turn face-to-face consultations into paid procedures
4 -Encourage these patients to return, give you online ratings, post benefits and share on networks
5- Build an army of enthusiastic fans who refer you to their friends and family.
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Think about it. Tell me if it’s not true that most of your procedures come from referrals or existing patients coming back for more?
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Therefore, the biggest problem holding you back is your limited focus only on “getting more potential patients.” You are spending a lot of money on SEO, google adwords, social media and directories AND you spend a lot of time creating content for your Instagram and Facebook followers.
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I understand that it is exciting to get lots of likes and comments, but here’s the trick… Leads are only a small part of the process
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It is necessary to convert these leads because if you cannot monetize them, you are throwing money down the drain.
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However, if you KNOW how to monetize using the aforementioned key elements KPI
then you can dominate your competitors
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Focusing on a plan that includes actions on these 5 KPIs will make all the difference in your income
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Now I suggest that before discarding a certain marketing strategy, carefully observe your results and back-end processes in order to make sure that it is not really working.
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Always before making a decision ask yourself the following:
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How quickly do you respond to leads?
Can the secretary turn callers into appointments?
As a doctor are you and your team prepared to turn inquiries into paid procedures? < br /> Do you have a plan to encourage our patients to return and refer?
If any of the answers is negative, consider how much it is costing you not to take the correct actions.
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Attracting new cosmetic patients via the internet has become a great challenge for too expensive for doctors like you,
Now more than ever it is vital to have your operations in excellent shape
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WHEN PATIENTS COMPLAIN ABOUT YOUR PRICES
There is a reason why you charge more. You have the skills and experience to back up. Instead of lowering your prices the next time a prospective patient shows you that another surgeon gave him “The best price in the world” here is a better approach. Let a patient who went cheap share a story like this:
“(Dr. X) ruined my life. I had a rhinoplasty that destroyed my face. It gave me a very upturned nose that looks ridiculous. Also, my lower lids became sunken and darkened. Now, I always look tired and sad. It also damaged the oil glands in the skin that covers my nose, as a result, the skin on my nose is always dry and flaky. My ability to breathe through my nose was greatly diminished, which has incredibly narrowed my airways.
When I asked him why my ability to breathe decreased, he simply replied that he was just a cosmetic surgeon and doesn’t care about breathing problems.
When I cried over my shattered face, he told me about how fast he does rhinoplasty in Colombia. He assumes me that he does not spend more than 35 minutes in the operating room with a patient. Maybe that’s the problem! Why is it running? Perhaps you should spend a little more time in the operating room to make sure you are giving your patient a nose that matches his face.
Eventually, I found two doctors who were able to restore some of my dignity and make my face look human again.
I have spent over $ 50,000 to fix my face and have the ability to breathe. Over the past 10 years, since this man ruined me, I have gone through countless consultations, surgeries and skin treatments to get back to looking normal.
Dr. X charges much less than other surgeons, but it will cost you more when you are desperately looking for another doctor to fix your mistakes.
Don’t be mean with your life. Don’t go with the cheapest surgeon available, do a little research when selecting a doctor. Make sure the doctor is trained to do the job you need. Make sure he has before and after photos of other patients with similar problems. ”
You probably have a similar patient with a similar history. Have that in writing with their photos and their permission to show your other prospective patients and to blog about it. And make sure they review it because you really get what you do.
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